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Apple’s communication strategy is risky

By Lyndon Johnson On May 28, 2016 · Add Comment · In $AAPL, Communications Strategy, Marketing, Public Relations, Toronto
Apple – once the master communicator – is playing a dangerous game.  It’s also in danger of looking like just another technology company – falling in to the trap of over-hyping new product announcements and then failing to deliver on the promise.  For a company that was the master of understatement; a company known for the secrecyContinue Reading
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What is marketing?

By Lyndon Johnson On May 28, 2016 · Add Comment · In Communications Strategy, Lean Communications Framework, Lean Communications Methodology, Marketing, Public Relations, Toronto
Very little of what is called marketing can be legitimately considered to be so.
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What Is Influencer Marketing?

By Lyndon Johnson On May 16, 2016 · Add Comment · In Communications Strategy, Marketing, Measurement, Strategy, Toronto
What is an influencer?
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Nobody cares about BlackBerry anymore

By Lyndon Johnson On May 14, 2016 · Add Comment · In Branding, Public Relations
The truth is that nobody cares about BlackBerry anymore
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Why you should expect more than media coverage from your PR firm

By Lyndon Johnson On May 14, 2016 · Add Comment · In Communications Strategy, Lean Communications Methodology, Public Relations, Publicity, Toronto
Here's why you should expect more than media coverage.
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An entrepreneur’s guide to measuring PR

By Lyndon Johnson On May 14, 2016 · Add Comment · In Communications Strategy, Lean Communications Framework, Lean Communications Methodology, Measurement, Public Relations, Toronto
Here's how to measure public relations
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Why did Target fail in Canada?

By Lyndon Johnson On May 14, 2016 · Add Comment · In Branding, Public Relations, Toronto
Why did Target fail in Canada?
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Building key business relationships is complex (but not hard)

By Lyndon Johnson On May 14, 2016 · Add Comment · In Communications Strategy, Lean Communications Framework, Lean Communications Methodology, Public Relations, Strategy, Toronto
Build and maintain business relationships in the same way you do personal ones
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How to tell whether your content is marketing

By Lyndon Johnson On May 14, 2016 · Add Comment · In Communications Strategy, Marketing, Strategy, Toronto
If there's no call to action then a piece of content is not a piece of marketing communication, it's promotion.
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Public relations definition

By Lyndon Johnson On May 14, 2016 · Add Comment · In Communications Strategy, Lean Communications Methodology, Public Relations
Public Relations is everything an organization or entrepreneur does to build a relationship between it and an audience. It’s about building trust, credibility and demonstrating that you have a shared interest.
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