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Redesigning public relations and marketing for entrepreneurs

By Lyndon Johnson On June 6, 2017 · Add Comment · In Communications Strategy, Lean Communications Framework, Lean Communications Methodology, Marketing, Measurement, Public Relations, Publicity, Strategy, Toronto
Recently I talked with Rivers Corbett, host of the Startup Canada Podcast, about how I’m redesigning public relations and marketing for entrepreneurs. We talked about: the need for clear definitions for public relations, marketing and publicity why most entrepreneurs should focus on building key relationships rather than media coverage the challenges associated with disruptive innovationContinue Reading
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