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The DNA of a successful PR and marketing strategy

By Lyndon Johnson On November 29, 2018 · Add Comment · In #AgileMarketing, Agile Marketing, Communications Strategy, Lean Agile, Lean Communications Framework, Lean Communications Methodology, Strategy, Toronto
I’m fascinated by communications strategy.  I spend hours looking at what makes a strategy work – and what makes it fail.  As part of the work I’ve done to develop The Lean Communications Framework, I’ve been looking at the component parts of some well known – and successful – PR and marketing strategies.   In thisContinue Reading
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PR, Retainer Fee, Savings

This post will save you $000s in PR retainer fees

By Lyndon Johnson On November 2, 2018 · Add Comment · In Communications Strategy, Media Relations, Media Relationships, Public Relations, Strategy, Toronto
THIS POST WILL SAVE YOU $000s IN PR RETAINER FEES If you’re paying a public relations agency thousands of dollars to issue and follow up press releases this post will explain how you can save money and increase your chances of achieving commercially-valuable media coverage. What’s more you will be able to measure the commercialContinue Reading
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