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What does Trump know about branding? Absolutely nothing. Here’s why.

By Lyndon Johnson On April 15, 2019 · Add Comment · In Branding, Public Relations, Publicity, Strategy
(Thread) What does #Trump know about #brand? Clearly nothing, based on this tweet. Let me explain. First, a definition of brand. Brand is about values. It’s a promise made by organizations to live up to a core set of values. The #brand of an organization is determined by how well it lives up to theseContinue Reading
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PR, Retainer Fee, Savings

PR Problems? What they are, and what they aren’t!

By Lyndon Johnson On April 5, 2019 · Add Comment · In Communications Strategy, Lean Communications Methodology, Public Relations, Strategy, Toronto
I read articles that talk about a company having a PR problems multiple times every day.  Most of the problems that are described aren’t. They’re operational problems; reputation problems; ethics problems.  They might be a problem that the communications department within the organization but they’re not public relations problems. That’s not to say that thereContinue Reading
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How To Get Media Coverage – An Introduction For Entrepreneurs

By Lyndon Johnson On April 3, 2019 · Add Comment · In Media Relations, Media Relationships, Public Relations, Strategy
One of the most frequent conversations I have entrepreneurs is about pitching the media in order to secure coverage.  The majority have had limited success contacting journalists.  Even less have had a response to email pitches. This workshop explains how the media works and why most of what PR companies tell their customers – andContinue Reading
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