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THIS is the future of PR

By Lyndon Johnson On May 8, 2016 · Add Comment · In #AgileMarketing, Agile Marketing, Communications Strategy, Lean Agile, Lean Communications Framework, Lean Communications Methodology, Public Relations, Strategy, Toronto
Much has been written about the future of PR. The PR industry is either in denial or simply hopes that by asking the question often enough it will eventually convince its customers to give it what it wants.
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Apple needs an iPhone Killer

By Lyndon Johnson On May 1, 2016 · Add Comment · In $AAPL, Communications Strategy, Public Relations, Toronto
Without an iPhone killer Apple runs the risk of damaging the relationship it has with its customers
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Is It Time You ‘Steve’ Your Product Catalog?

By Lyndon Johnson On May 1, 2016 · Add Comment · In $AAPL, Communications Strategy, Public Relations, Strategy, Toronto
Is it time You ‘Steve’ your product catalog? Most companies sell too many products. They tweak feature sets, speed and feeds and accidentally create a new product. Or, they don’t want to miss out on sales opportunities, and so create products to cater for every possible customer possibility. Over time, product catalogs become bloated.  TheyContinue Reading
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What Entrepreneurs Can Learn About Social Media From Ford Motor Company

By Lyndon Johnson On January 13, 2013 · Add Comment · In Communications Strategy, Entrepreneurship, Media Relations, Storytelling, Strategy, Toronto
Disclosure: I was invited, as their guest, to Ford’s Digital Summit held in Detroit .  The summit coincided with the North American International Auto Show.  They paid for my flights, accommodation and provided both transportation and hospitality for my two-day trip.  They also provided media accreditation for one day of the show.   In return, they haveContinue Reading
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Defamation [and the legal definition of ‘publication’]

By Lyndon Johnson On May 7, 2012 · Add Comment · In Communications Strategy, Strategy
Disclaimer: this post is not intended to be legal advice not should decisions be taken based on it.  This post draws on my understanding of defamation laws from study of it in the UK and having been a working broadcast journalist for almost a decade.   I’m seeing a worrying trend online lately.  It’s especiallyContinue Reading
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