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Why Removing The Labels Makes Sense

By Lyndon Johnson On September 10, 2019 · Add Comment · In #AgileMarketing, Agile Marketing, Communications Strategy, Lean Agile, Lean Communications Framework, Lean Communications Methodology, Strategy
Two recent studies by MuckRack and Releasd told us what we already knew: that demonstrating the value of what we do is the #1 worry for the majority of the PR industry. The reports also highlighted that senior executives don’t understand the value it delivers.  This is not – or at least, should not, beContinue Reading
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What Is Buzz?

By Lyndon Johnson On December 14, 2017 · Add Comment · In Communications Strategy, Media Relations, Media Relationships, Strategy, Toronto
It is the, erm, buzz word for entrepreneurs and small business owners, but why?  Does your business or product launch really need buzz and what long-term impact will buzz have to your chances of successfully communicating with your audiences over a longer period of time? That’s all in the latest edition of the THINK PRContinue Reading
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What Is Awareness?

By Lyndon Johnson On December 14, 2017 · Add Comment · In Communications Strategy, Lean Communications Methodology, Media Relations, Publicity, Toronto
Awareness is what most PR agencies sell, but here’s why it is probably not what your business needs unless it is delivering the right message to the right audience, via the right channel and at the right time. Let’s face it, how many conversations have you ever started with a megaphone?  If your business needsContinue Reading
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What Use Is Hype For Growing A Business?

By Lyndon Johnson On December 14, 2017 · Add Comment · In Communications Strategy, Lean Communications Methodology, Publicity, Strategy, Toronto
The common belief is that the more you hype something the more attractive it becomes to your target audience.  The truth is that the more you hype the less believable your claims become and the higher you set expectations, the more likely it is that you will fall short.
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