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What is Effective PR?

By Lyndon Johnson On December 14, 2017 · Add Comment · In Communications Strategy, Lean Communications Methodology, Strategy, Toronto
Effective PR is the delivery of the right message to the right audience at the right time and via the right delivery mechanism in order to build a relationship. There are an increasing number of articles published in both the PR industry media and in entrepreneur magazines and websites that offer ‘X things you shouldContinue Reading
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What Is Social Media?

By Lyndon Johnson On December 14, 2017 · Add Comment · In Communications Strategy, Lean Communications Methodology, Strategy, Toronto
Social Media is about the real-time internet. It’s about the opportunity to share ideas and information with an audience in real time. Social Media Marketing isn’t about posting stuff to Facebook or Twitter, or any of the other platforms – it’s about marketing, using the real-time web as a two-way delivery channel. Here’s a postContinue Reading
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What is Publicity?

By Lyndon Johnson On December 14, 2017 · Add Comment · In Communications Strategy, Lean Communications Methodology, Publicity, Toronto
Publicity is what most PR agencies sell as public relations. It’s the communication of what an organization wants to tell as many people as possible.  It’s also known as promotion. There is little consideration for the audience; often no communication of a value proposition; there’s usually no clear call to action or defined outcome. TheContinue Reading
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What is PR?

By Lyndon Johnson On December 14, 2017 · Add Comment · In Communications Strategy, Lean Communications Methodology, Public Relations, Publicity, Toronto
The definition of public relations according to the largest industry association is “a strategic communication process that builds mutually beneficial relationships between organizations and their publics.” There is no mention of the media, yet most PR agencies sell pre-packaged media relations programs under the guise of public relations. We’ve taken the Public Relations Society ofContinue Reading
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Startup and SmallBiz PR Basics

By Lyndon Johnson On December 14, 2017 · Add Comment · In Communications Strategy, Lean Communications Methodology, Marketing, Public Relations, Publicity, Strategy, Toronto
If you want an overview of the fundamental principles of PR for small businesses and startups this is worth a watch.  It’s more than two and a half hours, but it explains the theory and practice behind successfully using public relations to deliver the right message to the right audience at the right time viaContinue Reading
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The 4 Rs of Effective Public Relations & Marketing

By Lyndon Johnson On December 14, 2017 · Add Comment · In Communications Strategy, Lean Communications Methodology, Marketing, Public Relations, Strategy, Toronto
At the end of last week I ran a session on the fundamentals of any startup public relations and marketing program.  There are essentially four pillars that entrepreneurs must address in order for PR and marketing to add value to their new businesses  – let’s call them the 4 Rs. The Right message The RightContinue Reading
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Why Doesn’t My PR Strategy Work?

By Lyndon Johnson On December 14, 2017 · Add Comment · In Communications Strategy, Lean Communications Methodology, Public Relations, Strategy, Toronto
There are seven common reasons that public relations programmes don’t deliver the results that you want.  He’s a quick overview: Your message is wrong.  Most PR programs are focused on awareness, without actually taking the time to consider whether the message that’s being communicated is the right one.  If the message is wrong all theContinue Reading
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The “Expert” Myth

By Lyndon Johnson On December 14, 2017 · Add Comment · In Communications Strategy, Lean Communications Methodology, Marketing, Strategy, Toronto
I’ve written about this before, and I’m writing again because it’s important.  It’s what I’m calling The Expert Myth. I hear almost every day that if you have a blog you are an expert in whatever topic you’re writing about – and nothing could be further from the truth.  Just because you have a pointContinue Reading
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Public Relations Is Long Term – Not Just Real Time

By Lyndon Johnson On December 14, 2017 · Add Comment · In Communications Strategy, Lean Communications Methodology, Public Relations, Strategy
DISCLOSURE: Ford Motor Company Canada provided me with a 2013 Ford Fusion Hybrid to drive from Toronto to SXSW, in Austin, TX, and back. I covered all additional costs including gas. Since my return I have also driven two other vehicles from the company – a CMAX and a Focus Plug-in Hybrid. In return, FordContinue Reading
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What is Brand?

By Lyndon Johnson On August 17, 2017 · Add Comment · In Branding, Communications Strategy, Lean Communications Methodology, Strategy, Toronto
Launching a brand You often hear entrepreneurs talking about launching a brand. The reality is it is not something that you create and communicate to your audiences – you build it. Your brand is what your audiences say about your business when you leave the room and it’s a combination of everything you do andContinue Reading
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