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Audi tries to think different about advertising

By Lyndon Johnson On December 27, 2016 · Add Comment · In Branding, Communications Strategy, Public Relations, Strategy, Toronto
, I’m surprised that nobody has tried it before. When I heard Audi’s 60-second spot ‘Join the League of Performance’ there was no mistaking exactly what the company had tried to do. Apple’s famous ‘think different’ commercial is legendary. The company celebrated people who by, the company suggested, thinking differently to the majority had changedContinue Reading
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Lean Communications Playbook

Entrepreneurs: Build Your PR & Marketing Playbook

By Lyndon Johnson On December 20, 2016 · Add Comment · In Communications Strategy, Lean Communications Framework, Lean Communications Methodology, Marketing, Measurement, Public Relations, Toronto
Entrepreneurs: Build Your PR & Marketing Playbook Entrepreneurs are in a hurry.  They want to see their visions turned in to reality as quickly as possible. Sometimes that hinders their progress, rather than helping. Entrepreneurs are like Quarterbacks trying to move their team down the field.  They can see the end zone and are looking forContinue Reading
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PR Industry Has Been In Fake News & Alternative Fact Business For Years

By Lyndon Johnson On December 19, 2016 · Add Comment · In Communications Strategy, Lean Communications Framework, Lean Communications Methodology, Public Relations, Publicity, Strategy, Toronto
PR Industry Has Been In Fake News Business For Years Fake news is a hot topic since the 2016 US Election.  But in reality, fake news is nothing new.  It’s not even news. The PR industry – or the PRublicity industry, as I call it – has been in the business of fake news andContinue Reading
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Fake News Solution: journalism

Journalism Is The Solution To Fake News

By Lyndon Johnson On December 16, 2016 · Add Comment · In Communications Strategy, Storytelling, Toronto
Journalism Is The Solution To Fake News Solution Journalism is the solution to fake news.  As a recovering broadcast journalist (I spent almost the first six years of my career working in local news and sport) I’ve watched most media outlets move from journalism to content syndication. Looking at this image it’s not about the outletContinue Reading
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Magic Leap – Communications Lessons For Every Startup

By Lyndon Johnson On December 15, 2016 · Add Comment · In Communications Strategy, Lean Communications Framework, Lean Communications Methodology, Marketing, Public Relations, Publicity, Strategy, Toronto
Magic Leap – Communications Lessons For Every Startup I’m going to be honest with you – I don’t know much about Magic Leap. Earlier this week I started seeing Google Alerts about them losing their Head of PR. Reading a few stories it struck me that there are some lessons every entrepreneur can learn from theContinue Reading
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BBC Apprentice Series 12 Episode 7 – Poole Boat Show

By Lyndon Johnson On December 12, 2016 · Add Comment · In BBC Apprentice, Marketing, Public Relations, Strategy, Toronto
BBC Apprentice Series 12 Episode 7 – Poole Harbour Boat Show BBC Apprentice Series 12 Episode 7 is all about sales, with the candidates visiting the Poole Boat show. The key for me is to pick the right products (no great insight here, I know) and to make sure that I provide the best customerContinue Reading
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BBC Apprentice Series 12 Episode 8 – London Landmarks

By Lyndon Johnson On December 12, 2016 · Add Comment · In BBC Apprentice, Communications Strategy, Marketing, Strategy, Toronto
BBC Apprentice Series 12 Episode 8 – London Landmarks The task in Episode 8 of The Apprentice Season 12 is to put on an event at one of two London landmark venues.  I’ve chosen to select Madam Tussauds for the purposes of this blog. The obvious draw here is the celebrities.  We live in aContinue Reading
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BBC Apprentice Series 12 Episode 9 – VR Games Task

By Lyndon Johnson On December 12, 2016 · Add Comment · In BBC Apprentice, Marketing, Storytelling, Toronto
BBC Apprentice Series 12 Episode 9 – VR Games Task The task for The Apprentice candidates in Series 12 Episode 9 is to create a Virtual Reality (VR) game. They have to create the gameplay and visual identify and present it to industry insiders. VR is still a niche opportunity. But, companies like Google, SamsungContinue Reading
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BBC Apprentice Series 12 Episode 10 – Gin Task

By Lyndon Johnson On December 12, 2016 · Add Comment · In BBC Apprentice, Branding, Communications Strategy, Marketing, Strategy, Toronto
BBC Apprentice Series 12 Episode 10 – Gin Task The task for The Apprentice candidates in Series 12 Episode 10 is to create a new Gin product along with a visual brand identity. My initial thoughts are to focus on the luxury market.  Lots of existing companies go with green coloured labels of bottles & somethingContinue Reading
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BBC Apprentice Series 12 Episode 6 – Discount Buying

By Lyndon Johnson On December 12, 2016 · Add Comment · In BBC Apprentice, Marketing, Public Relations, Strategy, Toronto
BBC Apprentice Series 12 Episode 6 – Discount Buying The key to here is to get prices from as many people as possible (2 – 4) to give you leverage.  The other element is to ensure you can get all of the items overnight – checking opening times. I would have split the team withContinue Reading
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