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7 Steps to Effective Publicity Strategies [How to get the coverage you want]

By Lyndon Johnson On November 23, 2016 · Add Comment · In Communications Strategy, Lean Communications Framework, Lean Communications Methodology
Want more media coverage? Follow these seven steps to effective publicity strategies. Desired Commercial Outcome 1. In the top left in the box called ‘Desired Outcome’ write down one desired commercial outcome directly from media coverage that is achievable within the next 90 days. It must be realistic, specific, and measurable. Assumptions 2. In theContinue Reading
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Content vs. Journalism. Free Publicity vs. Free Press.

By Lyndon Johnson On November 22, 2016 · Add Comment · In Communications Strategy, Lean Communications Methodology, Public Relations, Publicity, Toronto
  Content Vs. Journalism. Free Publicity Vs. Free Press. The topics of ‘Content Vs. Journalist. Free Publicity Vs. Free Press.’ have come up in recent weeks. Here I explain the difference and why the terms are not interchangeable. For more posts like this visit https://comms.bar
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8 riskiest assumptions that cause PR and marketing failure

By Lyndon Johnson On September 28, 2016 · Add Comment · In Communications Strategy, Lean Communications Framework, Lean Communications Methodology, Public Relations, Toronto
8 riskiest assumptions that cause PR and marketing failure After almost 20 years working with startups & small businesses these are the top 8 risky assumptions that cause PR and Marketing failure: You’re extrapolating vanity metrics – like shares, tone of voice, sentiment, likes and RTs – in order to measure business impact You know who theContinue Reading
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What’s the difference between a news release and a press release?

By Lyndon Johnson On September 19, 2016 · Add Comment · In Communications Strategy, Lean Communications Framework, Lean Communications Methodology, Publicity, Toronto
What’s the difference between a news release and a press release? It’s very simple.  A press release is about distributing a single piece of information to as large an audience as possible, via the media.  A news release is about communicating news to an identified audience.  What’s the difference between information and news?  That willContinue Reading
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Donald Trump’s PR Problem

By Lyndon Johnson On August 29, 2016 · Add Comment · In Communications Strategy, Public Relations, Strategy, Toronto
Donald Trump’s PR Problem Donald Trump has a serious PR problem – that will keep him out of the White House For Donald Trump to become the next President of the United States, he need strong relationships with both his core supporters that embrace his extreme policies AND more moderate Republican voters.  That’s no meanContinue Reading
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PR, Marketing & Publicity – The Future is Lean

By Lyndon Johnson On August 12, 2016 · 1 Comment · In #AgileMarketing, Agile Marketing, Communications Strategy, Lean Agile, Lean Communications Framework, Lean Communications Methodology, Marketing, Measurement, Public Relations, Publicity, Strategy, Toronto
Making pr and marketing affordable, accessible, transparent & measurable for entrepreneurs A few years ago I started to think about a better way for entrepreneurs to get access to, use and measure the value of PR, marketing & publicity. How could I help entrepreneurs use PR and marketing in order to grow their businesses? I didContinue Reading
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5 things about storytelling every entrepreneur can learn from Bill Clinton

By Lyndon Johnson On July 28, 2016 · Add Comment · In Communications Strategy, Storytelling, Toronto
Startup Storytelling – 5 things every entrepreneur can learn from Bill Clinton I’ve been watching as much of the Democratic and Republican National Conventions as I can.  I’ve been comparing the tone, style and credentials of the speakers and looking for tips I can pass on to customers. At the Democratic Convention Bernie Saunders speechContinue Reading
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Apple needs to do more than sell iPhones

By Lyndon Johnson On July 26, 2016 · Add Comment · In $AAPL, Branding, Communications Strategy, Lean Communications Methodology, Marketing, Public Relations, Strategy, Toronto
Apple needs to do more than sell iPhones from COMMS BAR on Vimeo.
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BlackBerry Must Die

By Lyndon Johnson On July 5, 2016 · Add Comment · In $BBRY, Branding, Communications Strategy, Toronto
BlackBerry ($BBRY) must die. The company announced today that it is to end production of its Classic handset, reigniting the debate about the company’s future. Many question whether it has one.  As a long-term observer – and critic – of the company’s communications mis-steps, it is clear that BlackBerry’s biggest problem is not the devices, but its ability to sellContinue Reading
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Thoughts on AMEC Integrated Evaluation Framework

By Lyndon Johnson On June 22, 2016 · 2 Comments · In Communications Strategy, Lean Communications Framework, Lean Communications Methodology, Measurement, Public Relations, Publicity, Toronto
How we #MeasurePR needs to change – and anything that helps measure the commercial impact of public relations, marketing and publicity is a good thing as far as I’m concerned.  It’s been a topic of discussion for many years within the industry – the last 20 that I’ve been working in communications but there haven’t beenContinue Reading
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