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What Use Is Hype For Growing A Business?

By Lyndon Johnson On December 14, 2017 · Add Comment · In Communications Strategy, Lean Communications Methodology, Publicity, Strategy, Toronto
The common belief is that the more you hype something the more attractive it becomes to your target audience.  The truth is that the more you hype the less believable your claims become and the higher you set expectations, the more likely it is that you will fall short.
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What is Publicity?

By Lyndon Johnson On December 14, 2017 · Add Comment · In Communications Strategy, Lean Communications Methodology, Publicity, Toronto
Publicity is what most PR agencies sell as public relations. It’s the communication of what an organization wants to tell as many people as possible.  It’s also known as promotion. There is little consideration for the audience; often no communication of a value proposition; there’s usually no clear call to action or defined outcome. TheContinue Reading
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Startup and SmallBiz PR Basics

By Lyndon Johnson On December 14, 2017 · Add Comment · In Communications Strategy, Lean Communications Methodology, Marketing, Public Relations, Publicity, Strategy, Toronto
If you want an overview of the fundamental principles of PR for small businesses and startups this is worth a watch.  It’s more than two and a half hours, but it explains the theory and practice behind successfully using public relations to deliver the right message to the right audience at the right time viaContinue Reading
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Ask These Questions When Journalists Call | Checklist

By Lyndon Johnson On January 17, 2017 · Add Comment · In Communications Strategy, Lean Communications Methodology, Public Relations, Publicity, Strategy, Toronto
Ask These Questions When Journalists Call Entrepreneurs want journalists to be interested in their businesses, but can often be intimidated by the prospect of dealing with the media.  There’s really no need. Ask these questions when journalists call: Ask the journalist: What do you need? What’s your deadline? Where can I reach you? Then, whateverContinue Reading
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PR, Marketing & Publicity – The Future is Lean

By Lyndon Johnson On August 12, 2016 · 1 Comment · In #AgileMarketing, Agile Marketing, Communications Strategy, Lean Agile, Lean Communications Framework, Lean Communications Methodology, Marketing, Measurement, Public Relations, Publicity, Strategy, Toronto
Making pr and marketing affordable, accessible, transparent & measurable for entrepreneurs A few years ago I started to think about a better way for entrepreneurs to get access to, use and measure the value of PR, marketing & publicity. How could I help entrepreneurs use PR and marketing in order to grow their businesses? I didContinue Reading
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