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PR, Retainer Fee, Savings

PR Problems? What they are, and what they aren’t!

By Lyndon Johnson On April 5, 2019 · Add Comment · In Communications Strategy, Lean Communications Methodology, Public Relations, Strategy, Toronto
I read articles that talk about a company having a PR problems multiple times every day.  Most of the problems that are described aren’t. They’re operational problems; reputation problems; ethics problems.  They might be a problem that the communications department within the organization but they’re not public relations problems. That’s not to say that thereContinue Reading
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How To Get Media Coverage – An Introduction For Entrepreneurs

By Lyndon Johnson On April 3, 2019 · Add Comment · In Media Relations, Media Relationships, Public Relations, Strategy
One of the most frequent conversations I have entrepreneurs is about pitching the media in order to secure coverage.  The majority have had limited success contacting journalists.  Even less have had a response to email pitches. This workshop explains how the media works and why most of what PR companies tell their customers – andContinue Reading
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Innovation, Business Model Design, Invincible Companies

Business model innovation in public relations

By Lyndon Johnson On February 8, 2019 · Add Comment · In Communications Strategy, Lean Communications Methodology, Strategy
The business model for the public relations industry hasn’t changed in more than two decades. How do I know? I joined the industry in the last 90s. Nothing has changed fundamentally since that time. Agencies charge a retainer fee – generally based on a prospective customer’s budget – in return for pre-determined services. The focusContinue Reading
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Marketing is not magic

By Lyndon Johnson On December 20, 2018 · Add Comment · In Uncategorized
One of the most common questions I read on Quora and Facebook or LinkedIn groups is ‘what’s the best marketing strategy for X?’.  The question is asked as if there a secret formula or that you can wave a magic wand and find marketing success. Spoiler alert: there is no secret formula or magic wand. Continue Reading
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The Future of Work. ReWorked.

By Lyndon Johnson On December 16, 2018 · Add Comment · In Uncategorized
Work is no longer confined to the work place.  New devices, new categories of device and ubiquitous WiFi have made it possible to work almost anywhere.  One thing that hasn’t changed much is the workplace.   I attended an event co-hosted by Microsoft and Steelcase at the Steelcase WorkLife Center Showroom to see the companies’ visionContinue Reading
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The DNA of a successful PR and marketing strategy

By Lyndon Johnson On November 29, 2018 · Add Comment · In #AgileMarketing, Agile Marketing, Communications Strategy, Lean Agile, Lean Communications Framework, Lean Communications Methodology, Strategy, Toronto
I’m fascinated by communications strategy.  I spend hours looking at what makes a strategy work – and what makes it fail.  As part of the work I’ve done to develop The Lean Communications Framework, I’ve been looking at the component parts of some well known – and successful – PR and marketing strategies.   In thisContinue Reading
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PR, Retainer Fee, Savings

This post will save you $000s in PR retainer fees

By Lyndon Johnson On November 2, 2018 · Add Comment · In Communications Strategy, Media Relations, Media Relationships, Public Relations, Strategy, Toronto
THIS POST WILL SAVE YOU $000s IN PR RETAINER FEES If you’re paying a public relations agency thousands of dollars to issue and follow up press releases this post will explain how you can save money and increase your chances of achieving commercially-valuable media coverage. What’s more you will be able to measure the commercialContinue Reading
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SPIN DOCTORS

By Lyndon Johnson On September 2, 2018 · Add Comment · In Uncategorized
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What is off-the-record. And what isn’t.

By Lyndon Johnson On August 31, 2018 · Add Comment · In Uncategorized
Nothing is off-the-record. Even when it is. For the record, there is no such thing as “off the record”.  It’s something that any journalist will tell you.  If you tell them, there’s a chance they’ll publish it.  There is one golden rule for anybody talking with the press – if you don’t want it toContinue Reading
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Is AI The Future Of Retail?

By Lyndon Johnson On April 23, 2018 · Add Comment · In Communications Strategy, Strategy
Disclosure: I am a Microsoft Advocate.  I have been provided with access to some of the company’s new technology – a Surface Book 2 – for evaluation purposes, as well as getting privileged access to some Microsoft Canada executives.  In return, Microsoft has asked that I share any opinions and insights with readers of thisContinue Reading
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