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Compelling Commercially-valuable Marketing Actions | VIDEO

By Lyndon Johnson On September 12, 2019 · Add Comment · In #AgileMarketing, Agile Marketing, Communications Strategy, Lean Agile, Lean Communications Framework, Lean Communications Methodology, Marketing, Measurement, Strategy

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Building Actionable Relationships For Marketing Success | VIDEO

By Lyndon Johnson On September 4, 2019 · Add Comment · In Business Model Innovation, Communications Strategy, Lean Communications Methodology, Marketing, Public Relations

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An Introduction to Lean Communications Methodology | VIDEO | Staples Spotlight

By Lyndon Johnson On September 4, 2019 · Add Comment · In Communications Strategy, Lean Communications Framework, Lean Communications Methodology, Marketing, Measurement, Media Relations, Public Relations, Publicity, Strategy, Toronto

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Evidence-based Public Relations & Marketing Strategies

By Lyndon Johnson On July 8, 2019 · Add Comment · In Communications Strategy, Lean Communications Framework, Lean Communications Methodology, Marketing, Strategy, Toronto
Listening to a webinar hosted by David Bland and Alex Osterwalder on the topic of testing business ideas they discussed the relative value of the idea and evidence that a business model will build a successful company.  Too often the focus is placed on the idea rather than evidence that the product or service –Continue Reading
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PR, Marketing & Publicity – The Future is Lean

By Lyndon Johnson On August 12, 2016 · 1 Comment · In #AgileMarketing, Agile Marketing, Communications Strategy, Lean Agile, Lean Communications Framework, Lean Communications Methodology, Marketing, Measurement, Public Relations, Publicity, Strategy, Toronto
Making pr and marketing affordable, accessible, transparent & measurable for entrepreneurs A few years ago I started to think about a better way for entrepreneurs to get access to, use and measure the value of PR, marketing & publicity. How could I help entrepreneurs use PR and marketing in order to grow their businesses? I didContinue Reading
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