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Compelling Commercially-valuable Marketing Actions | VIDEO

By Lyndon Johnson On September 12, 2019 · Add Comment · In #AgileMarketing, Agile Marketing, Communications Strategy, Lean Agile, Lean Communications Framework, Lean Communications Methodology, Marketing, Measurement, Strategy

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An Introduction to Lean Communications Methodology | VIDEO | Staples Spotlight

By Lyndon Johnson On September 4, 2019 · Add Comment · In Communications Strategy, Lean Communications Framework, Lean Communications Methodology, Marketing, Measurement, Media Relations, Public Relations, Publicity, Strategy, Toronto

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Evaluating PR + Marketing Effort

By Lyndon Johnson On December 15, 2017 · Add Comment · In Communications Strategy, Marketing, Measurement, Public Relations, Strategy, Toronto
Evaluating the effectiveness of any communications program is essential – but too often agencies say it’s intangible – citing awareness and thought-leadership. In reality, if you know what success looks like before you start and create a campaign designed to achieve it, it’s easy to measure whether something is working. Here are a few tips:Continue Reading
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Thoughts on AMEC Integrated Evaluation Framework

By Lyndon Johnson On June 22, 2016 · 2 Comments · In Communications Strategy, Lean Communications Framework, Lean Communications Methodology, Measurement, Public Relations, Publicity, Toronto
How we #MeasurePR needs to change – and anything that helps measure the commercial impact of public relations, marketing and publicity is a good thing as far as I’m concerned.  It’s been a topic of discussion for many years within the industry – the last 20 that I’ve been working in communications but there haven’t beenContinue Reading
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