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Growing A Startup Is Like A Game Of Football

A Game of Inches

By Lyndon Johnson On September 15, 2019 · Add Comment · In Communications Strategy, Lean Communications Framework, Lean Communications Methodology, Marketing, Public Relations, Strategy
This afternoon I watched a pick-up game of football.  Almost every play was an attempt at a long pass.  Most were incomplete. It’s a problem I see regularly with startup and small business marketing strategies.  Rather than moving the ball down the field with a combination of short runs and passes, the go-to play isContinue Reading
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Generating Commercially-valuable Awareness | VIDEO

By Lyndon Johnson On September 12, 2019 · Add Comment · In #AgileMarketing, Agile Marketing, Communications Strategy, Lean Agile, Lean Communications Framework, Lean Communications Methodology, Measurement, Media Relations, Media Relationships, Public Relations, Publicity, Strategy

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Compelling Commercially-valuable Marketing Actions | VIDEO

By Lyndon Johnson On September 12, 2019 · Add Comment · In #AgileMarketing, Agile Marketing, Communications Strategy, Lean Agile, Lean Communications Framework, Lean Communications Methodology, Marketing, Measurement, Strategy

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Why Removing The Labels Makes Sense

By Lyndon Johnson On September 10, 2019 · Add Comment · In #AgileMarketing, Agile Marketing, Communications Strategy, Lean Agile, Lean Communications Framework, Lean Communications Methodology, Strategy
Two recent studies by MuckRack and Releasd told us what we already knew: that demonstrating the value of what we do is the #1 worry for the majority of the PR industry. The reports also highlighted that senior executives don’t understand the value it delivers.  This is not – or at least, should not, beContinue Reading
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Building Actionable Relationships For Marketing Success | VIDEO

By Lyndon Johnson On September 4, 2019 · Add Comment · In Business Model Innovation, Communications Strategy, Lean Communications Methodology, Marketing, Public Relations

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An Introduction to Lean Communications Methodology | VIDEO | Staples Spotlight

By Lyndon Johnson On September 4, 2019 · Add Comment · In Communications Strategy, Lean Communications Framework, Lean Communications Methodology, Marketing, Measurement, Media Relations, Public Relations, Publicity, Strategy, Toronto

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Want to address the PR industry’s worries? Remove the labels

By Lyndon Johnson On September 4, 2019 · Add Comment · In Uncategorized
Two recent studies by MuckRack and Releasd told us what we already knew: that demonstrating the value of what we do is the #1 worry for the majority of the PR industry. The reports also highlighted that senior executives don’t understand the value it delivers.  This is not – or at least, should not, beContinue Reading
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