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How To Tell If My Social Media “Expert” Isn’t An Expert

By Lyndon Johnson On December 14, 2017 · Add Comment · In Communications Strategy, Lean Communications Methodology, Strategy, Toronto
This one is easy.  Ask them for the case listing details and number – and when they look confused or can’t give them to you then you’ll know.  The only way that anybody can, legitimately, bill themselves as an expert if they’ve been an expert witness in court.  The only way. For more on choosingContinue Reading
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Public Relations Is Long Term – Not Just Real Time

By Lyndon Johnson On December 14, 2017 · Add Comment · In Communications Strategy, Lean Communications Methodology, Public Relations, Strategy
DISCLOSURE: Ford Motor Company Canada provided me with a 2013 Ford Fusion Hybrid to drive from Toronto to SXSW, in Austin, TX, and back. I covered all additional costs including gas. Since my return I have also driven two other vehicles from the company – a CMAX and a Focus Plug-in Hybrid. In return, FordContinue Reading
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The Views Expressed Here Are Mine AND Those Of My Employer

By Lyndon Johnson On December 14, 2017 · Add Comment · In Communications Strategy, Public Relations, Publicity, Strategy, Toronto
“Views expressed are mine and not those of my employer” is a phrase that appears in many twitter profiles – and it’s meaningless.  Whether the individual promotes the company they work for – as is often the case – or it’s just that your followers know who you work for, the views and opinions expressedContinue Reading
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Threads: The future of journalism

By Lyndon Johnson On December 6, 2017 · Add Comment · In Communications Strategy, Lean Communications Framework, Lean Communications Methodology, Marketing, Public Relations, Strategy, Toronto
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The best way to market a startup or small business

By Lyndon Johnson On December 6, 2017 · Add Comment · In Communications Strategy, Entrepreneurship, Lean Communications Framework, Lean Communications Methodology, Marketing, Measurement, Media Relations, Strategy, Toronto
What’s the best way to market a startup or small business It’s a question that I see almost every day.  Entrepreneurs looking for the “best” way to market a product, service or business.  They’re looking for a silver bullet.  The problem is there isn’t one.  Depending on which “expert” you follow, the future is socialContinue Reading
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Lean Communications Canvas

The best way to pr a startup or small business

By Lyndon Johnson On December 6, 2017 · Add Comment · In Communications Strategy, Lean Communications Framework, Lean Communications Methodology, Measurement, Public Relations, Strategy, Toronto
What’s the best way to PR a business? This is a question that I see at least once a day posted in discussion fora including Quora, LinkedIn, Alignable. It’s a question that is hard to answer. The truth is there is no default “best” way to use public relations to grow a business. There’s noContinue Reading
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Why is public relations so expensive? (and how to reduce the cost)

By Lyndon Johnson On November 10, 2017 · Add Comment · In Communications Strategy, Lean Communications Framework, Measurement, Public Relations, Strategy, Toronto
Why is public relations so expensive? The first question that any PR company asks when you enquire about working with them is ‘what’s your budget?’ And you tell them.  At least, you tell them the number you think is the going rate for the cookie-cutter PR ‘strategies’. That’s why public relations is so expensive. If youContinue Reading
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How to write better press releases?

By Lyndon Johnson On September 24, 2017 · Add Comment · In Media Relations, Media Relationships, Toronto
“How do we get a journalists to pick up our press release?” It’s a question that COMMS.BAR specialists get asked regularly.  They’re an expensive way to find out whether you can get the media interested in an announcement and the truth is that most releases are distributed to mail boxes set up for the purposeContinue Reading
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Entrepreneurship In 3 Sets: What Entrepreneurs Can Learn From Athletes

By Lyndon Johnson On September 7, 2017 · Add Comment · In Entrepreneurship, Toronto
Over the last few years it has been rare for me to take time off. I’m not talking about vacation. I’m talking about hours. Even when I’ve not been working directly on building my business, I’m thinking about it. Last week I allowed myself a rare afternoon off during work hours to spend an afternoonContinue Reading
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What is Brand?

By Lyndon Johnson On August 17, 2017 · Add Comment · In Branding, Communications Strategy, Lean Communications Methodology, Strategy, Toronto
Launching a brand You often hear entrepreneurs talking about launching a brand. The reality is it is not something that you create and communicate to your audiences – you build it. Your brand is what your audiences say about your business when you leave the room and it’s a combination of everything you do andContinue Reading
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