How To Tell If My Social Media “Expert” Isn’t An Expert

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This one is easy.  Ask them for the case listing details and when they look confused or can’t give them to you then you’ll know.  The only way that anybody can, legitimately, bill themselves as an expert if they’ve been a court-appointed expert witness.

For more on choosing a social media advisor, this post from @CCampb85 explains why you should be looking for an authority, not an influencer