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How Much Should I Pay For PR?

By Lyndon Johnson On December 15, 2017 · Add Comment · In Communications Strategy, Public Relations, Publicity, Toronto
Imagine you walk in to a store and see a jacket or top you like; or you walk on to the lot of an auto dealership looking for a new car. There’s no price on either item so you ask the price. “What’s your budget” the sales person asks. That’s how most PR agencies costContinue Reading
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Maserati’s SuperBowl “Strike” Was Public Relations NOT Advertising

By Lyndon Johnson On December 15, 2017 · Add Comment · In Communications Strategy, Lean Communications Methodology, Public Relations, Strategy, Toronto
 Did you see Maserati’s first TV advert?  What did you think?  I’ve watched it… I don’t know how many times and every time I watch it I’m impressed.  Very impressed.  Many people didn’t understand it when it ran.  Most hadn’t heard of the Marque, let alone the Ghibli brand. Questions and analysis about theContinue Reading
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David Bowie Is… [the future of communications]

By Lyndon Johnson On December 15, 2017 · Add Comment · In Lean Communications Methodology, Strategy, Toronto
At the end of last year I went to the ‘David Bowie is’ exhibit at the Art Gallery of Ontario and I saw the future of marketing communications.  If you’re in the business of communications, “David Bowie is” – a V&A exhibition – is a glimpse at the future of our industry.  It’s an exampleContinue Reading
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Why PR Agencies Don’t Publish Their Prices

By Lyndon Johnson On December 15, 2017 · Add Comment · In Communications Strategy, Measurement, Public Relations, Toronto
Ever wondered why PR companies don’t publish their prices?  Us too!  If a PR company doesn’t publish its prices up front you should start to question why… and what else they aren’t telling you.
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PR & Marketing. In That Order.

By Lyndon Johnson On December 15, 2017 · Add Comment · In Communications Strategy, Entrepreneurship, Lean Communications Methodology, Marketing, Public Relations, Strategy, Toronto
  PR always comes before marketing, but do you know why?  Here’s our explanation of why it’s always PR & marketing – and not the other way around. Watch another THINK PR Espresso for help with PR, marketing and publicity strategy?
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Networking and Building Key Relationships

By Lyndon Johnson On December 15, 2017 · Add Comment · In Communications Strategy, Lean Communications Methodology, Media Relationships, Public Relations, Toronto
Mutually beneficial relationships are the foundation of every good public relations campaign. One of the best ways to build them often is to offer help to somebody without the expectation of an immediate benefit.  A piece by Gary Vaynerchuk in the Wall Street Journal makes the point that first-mover advantage can be a powerful toolContinue Reading
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Disclosure and Transparency In Marketing

By Lyndon Johnson On December 15, 2017 · Add Comment · In Communications Strategy, Marketing, Measurement, Media Relationships, Strategy, Toronto
“Disclosure is overrated. Just assume everyone is being paid and enjoy the experience.”  This is, perhaps, the most concerning statement about social media and the real-time internet. Here’s why! Watch another THINK PR Espresso for help with PR, marketing and publicity strategy?
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Media Coverage Is Not Implied Endorsement

By Lyndon Johnson On December 15, 2017 · Add Comment · In Communications Strategy, Lean Communications Methodology, Media Relations, Publicity, Strategy, Toronto
There’s a myth that media coverage in an implied endorsement.  It’s not and, if we’re honest, never was.  The myth was harder to maintain in the days of print and the early days of the internet. But,in an environment where many journalists include a disclaimer on their social profiles that “a RT is not anContinue Reading
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What Is Buzz?

By Lyndon Johnson On December 14, 2017 · Add Comment · In Communications Strategy, Media Relations, Media Relationships, Strategy, Toronto
It is the, erm, buzz word for entrepreneurs and small business owners, but why?  Does your business or product launch really need buzz and what long-term impact will buzz have to your chances of successfully communicating with your audiences over a longer period of time? That’s all in the latest edition of the THINK PRContinue Reading
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What Is Awareness?

By Lyndon Johnson On December 14, 2017 · Add Comment · In Communications Strategy, Lean Communications Methodology, Media Relations, Publicity, Toronto
Awareness is what most PR agencies sell, but here’s why it is probably not what your business needs unless it is delivering the right message to the right audience, via the right channel and at the right time. Let’s face it, how many conversations have you ever started with a megaphone?  If your business needsContinue Reading
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