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Compelling Commercially-valuable Marketing Actions | VIDEO

By Lyndon Johnson On September 12, 2019 · Add Comment · In #AgileMarketing, Agile Marketing, Communications Strategy, Lean Agile, Lean Communications Framework, Lean Communications Methodology, Marketing, Measurement, Strategy

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Why Removing The Labels Makes Sense

By Lyndon Johnson On September 10, 2019 · Add Comment · In #AgileMarketing, Agile Marketing, Communications Strategy, Lean Agile, Lean Communications Framework, Lean Communications Methodology, Strategy
Two recent studies by MuckRack and Releasd told us what we already knew: that demonstrating the value of what we do is the #1 worry for the majority of the PR industry. The reports also highlighted that senior executives don’t understand the value it delivers.  This is not – or at least, should not, beContinue Reading
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Building Actionable Relationships For Marketing Success | VIDEO

By Lyndon Johnson On September 4, 2019 · Add Comment · In Business Model Innovation, Communications Strategy, Lean Communications Methodology, Marketing, Public Relations

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PR, Marketing, Glossary, Definitions

PR & Marketing Glossary of Terms for Entrepreneurs

By Lyndon Johnson On December 19, 2017 · Add Comment · In Branding, Marketing, Public Relations, Publicity, Strategy, Toronto
Actionable relationship = a relationship that has marketing value because the person or group of people will take a specific action when asked to do so Advertising = the placement of owned (media) content for a fee.  The rate varies depending on the location, duration, the number of people that are likely to see it,Continue Reading
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What Is Positioning?

By Lyndon Johnson On December 15, 2017 · Add Comment · In Communications Strategy, Lean Communications Framework, Lean Communications Methodology, Strategy, Toronto
Positioning is a challenge for every small business. It is especially difficult when both the competition and prospective customer are large organizations. Effective positioning in these situations is about focusing on the value you can offer that a larger organization cannot.  Small businesses also have the advantage of being flexible, in terms of approach, modelContinue Reading
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Why Bad Content Makes PR More Important

By Lyndon Johnson On December 15, 2017 · Add Comment · In Marketing, Public Relations, Toronto
There’s been an article doing the rounds suggesting that content marketing could kill PR When you read the piece, the point being made by +Christopher Penn is that bad content could damage the effectiveness of media relationships because journalists won’t like being pitched bad content. I’m not justifying it but, trust me, journalists are usedContinue Reading
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Evaluating PR + Marketing Effort

By Lyndon Johnson On December 15, 2017 · Add Comment · In Communications Strategy, Marketing, Measurement, Public Relations, Strategy, Toronto
Evaluating the effectiveness of any communications program is essential – but too often agencies say it’s intangible – citing awareness and thought-leadership. In reality, if you know what success looks like before you start and create a campaign designed to achieve it, it’s easy to measure whether something is working. Here are a few tips:Continue Reading
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PR & Marketing. In That Order.

By Lyndon Johnson On December 15, 2017 · Add Comment · In Communications Strategy, Entrepreneurship, Lean Communications Methodology, Marketing, Public Relations, Strategy, Toronto
  PR always comes before marketing, but do you know why?  Here’s our explanation of why it’s always PR & marketing – and not the other way around. Watch another THINK PR Espresso for help with PR, marketing and publicity strategy?
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Disclosure and Transparency In Marketing

By Lyndon Johnson On December 15, 2017 · Add Comment · In Communications Strategy, Marketing, Measurement, Media Relationships, Strategy, Toronto
“Disclosure is overrated. Just assume everyone is being paid and enjoy the experience.”  This is, perhaps, the most concerning statement about social media and the real-time internet. Here’s why! Watch another THINK PR Espresso for help with PR, marketing and publicity strategy?
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When Is The Right Time For PR?

By Lyndon Johnson On December 14, 2017 · Add Comment · In Communications Strategy, Lean Communications Methodology, Public Relations, Publicity, Strategy, Toronto
  Timing is often overlooked by organizations planning their PR activities.  If the timing is wrong everything else you do could be in vain.  Imagine trying to start a conversation with somebody as they exit a room or start a conversation with somebody else! Most look at the best time for their business rather thanContinue Reading
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