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Evaluating PR + Marketing Effort

By Lyndon Johnson On December 15, 2017 · Add Comment · In Communications Strategy, Marketing, Measurement, Public Relations, Strategy, Toronto
Evaluating the effectiveness of any communications program is essential – but too often agencies say it’s intangible – citing awareness and thought-leadership. In reality, if you know what success looks like before you start and create a campaign designed to achieve it, it’s easy to measure whether something is working. Here are a few tips:Continue Reading
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Maserati’s SuperBowl “Strike” Was Public Relations NOT Advertising

By Lyndon Johnson On December 15, 2017 · Add Comment · In Communications Strategy, Lean Communications Methodology, Public Relations, Strategy, Toronto
 Did you see Maserati’s first TV advert?  What did you think?  I’ve watched it… I don’t know how many times and every time I watch it I’m impressed.  Very impressed.  Many people didn’t understand it when it ran.  Most hadn’t heard of the Marque, let alone the Ghibli brand. Questions and analysis about theContinue Reading
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Why PR Agencies Don’t Publish Their Prices

By Lyndon Johnson On December 15, 2017 · Add Comment · In Communications Strategy, Measurement, Public Relations, Toronto
Ever wondered why PR companies don’t publish their prices?  Us too!  If a PR company doesn’t publish its prices up front you should start to question why… and what else they aren’t telling you.
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PR & Marketing. In That Order.

By Lyndon Johnson On December 15, 2017 · Add Comment · In Communications Strategy, Entrepreneurship, Lean Communications Methodology, Marketing, Public Relations, Strategy, Toronto
  PR always comes before marketing, but do you know why?  Here’s our explanation of why it’s always PR & marketing – and not the other way around. Watch another THINK PR Espresso for help with PR, marketing and publicity strategy?
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Networking and Building Key Relationships

By Lyndon Johnson On December 15, 2017 · Add Comment · In Communications Strategy, Lean Communications Methodology, Media Relationships, Public Relations, Toronto
Mutually beneficial relationships are the foundation of every good public relations campaign. One of the best ways to build them often is to offer help to somebody without the expectation of an immediate benefit.  A piece by Gary Vaynerchuk in the Wall Street Journal makes the point that first-mover advantage can be a powerful toolContinue Reading
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Disclosure and Transparency In Marketing

By Lyndon Johnson On December 15, 2017 · Add Comment · In Communications Strategy, Marketing, Measurement, Media Relationships, Strategy, Toronto
“Disclosure is overrated. Just assume everyone is being paid and enjoy the experience.”  This is, perhaps, the most concerning statement about social media and the real-time internet. Here’s why! Watch another THINK PR Espresso for help with PR, marketing and publicity strategy?
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What Is Awareness?

By Lyndon Johnson On December 14, 2017 · Add Comment · In Communications Strategy, Lean Communications Methodology, Media Relations, Publicity, Toronto
Awareness is what most PR agencies sell, but here’s why it is probably not what your business needs unless it is delivering the right message to the right audience, via the right channel and at the right time. Let’s face it, how many conversations have you ever started with a megaphone?  If your business needsContinue Reading
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What Is The Right Delivery Mechanism For PR?

By Lyndon Johnson On December 14, 2017 · Add Comment · In Communications Strategy, Lean Communications Methodology, Public Relations, Strategy, Toronto
In this edition of the THINK PR Espresso we talk about the right delivery channel. Social Media is touted by many as being the silver bullet for marketeers and PR people – it is a must-have tool for all organizations in order to deliver messages, content and to communicate with their audiences in real-time. It’sContinue Reading
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When Is The Right Time For PR?

By Lyndon Johnson On December 14, 2017 · Add Comment · In Communications Strategy, Lean Communications Methodology, Public Relations, Publicity, Strategy, Toronto
  Timing is often overlooked by organizations planning their PR activities.  If the timing is wrong everything else you do could be in vain.  Imagine trying to start a conversation with somebody as they exit a room or start a conversation with somebody else! Most look at the best time for their business rather thanContinue Reading
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PR Is About Who YOU Know – Not Who Your PR Agency Knows

By Lyndon Johnson On December 14, 2017 · Add Comment · In Communications Strategy, Lean Communications Methodology, Public Relations, Strategy, Toronto
 Are you leasing relationships from your PR agency, rather than getting help to build them yourself?  You might want to rethink your approach.  Here’s why. Watch another THINK PR Espresso for help with PR, marketing and publicity strategy?
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