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Why Removing The Labels Makes Sense

By Lyndon Johnson On September 10, 2019 · Add Comment · In #AgileMarketing, Agile Marketing, Communications Strategy, Lean Agile, Lean Communications Framework, Lean Communications Methodology, Strategy
Two recent studies by MuckRack and Releasd told us what we already knew: that demonstrating the value of what we do is the #1 worry for the majority of the PR industry. The reports also highlighted that senior executives don’t understand the value it delivers.  This is not – or at least, should not, beContinue Reading
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PR, Marketing, Glossary, Definitions

PR & Marketing Glossary of Terms for Entrepreneurs

By Lyndon Johnson On December 19, 2017 · Add Comment · In Branding, Marketing, Public Relations, Publicity, Strategy, Toronto
Actionable relationship = a relationship that has marketing value because the person or group of people will take a specific action when asked to do so Advertising = the placement of owned (media) content for a fee.  The rate varies depending on the location, duration, the number of people that are likely to see it,Continue Reading
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Copy Apple’s PR Strategy – Not Apple’s Publicity Strategy

By Lyndon Johnson On December 15, 2017 · Add Comment · In $AAPL, Media Relations, Public Relations, Publicity, Toronto, Uncategorized
I read this article by Ed Zitron on the Inc website earlier and tried to comment.  When the comment wouldn’t load for technical reasons [I’m assuming] I thought the comment was worth turning it in to a short blog post. The point Ed makes is that most  companies shouldn’t try to emulate Apple’s publicity strategy.Continue Reading
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The Repetition Myth of Public Relations

By Lyndon Johnson On December 15, 2017 · Add Comment · In Communications Strategy, Public Relations, Publicity, Toronto
 There’s a myth started by the public relations industry that the more you repeat something the more credible it becomes. But, is it true?  That’s the topic of today’s THINK Public Relations Espresso. Watch another THINK PR Espresso for help with PR, marketing and publicity strategy?     AUTHOR DETAILS Lyndon Johnson is the founder andContinue Reading
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What’s The Difference Between A Press Release & A News Release

By Lyndon Johnson On December 15, 2017 · Add Comment · In Communications Strategy, Lean Communications Methodology, Publicity, Strategy, Toronto
It’s very simple.  A press release is about distributing a single piece of information to as large an audience as possible, via the media.  A news release is about communicating news to an identified audience.  What’s the difference between information and news?  That will be the topic for tomorrow’s PR espresso.        Continue Reading
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Media Coverage Is Not Implied Endorsement

By Lyndon Johnson On December 15, 2017 · Add Comment · In Communications Strategy, Lean Communications Methodology, Media Relations, Publicity, Strategy, Toronto
There’s a myth that media coverage in an implied endorsement.  It’s not and, if we’re honest, never was.  The myth was harder to maintain in the days of print and the early days of the internet. But,in an environment where many journalists include a disclaimer on their social profiles that “a RT is not anContinue Reading
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What Is Buzz?

By Lyndon Johnson On December 14, 2017 · Add Comment · In Communications Strategy, Media Relations, Media Relationships, Strategy, Toronto
It is the, erm, buzz word for entrepreneurs and small business owners, but why?  Does your business or product launch really need buzz and what long-term impact will buzz have to your chances of successfully communicating with your audiences over a longer period of time? That’s all in the latest edition of the THINK PRContinue Reading
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What Is Awareness?

By Lyndon Johnson On December 14, 2017 · Add Comment · In Communications Strategy, Lean Communications Methodology, Media Relations, Publicity, Toronto
Awareness is what most PR agencies sell, but here’s why it is probably not what your business needs unless it is delivering the right message to the right audience, via the right channel and at the right time. Let’s face it, how many conversations have you ever started with a megaphone?  If your business needsContinue Reading
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Problem With Most Press Releases

By Lyndon Johnson On December 14, 2017 · Add Comment · In Communications Strategy, Media Relations, Media Relationships, Public Relations, Publicity, Toronto
Press releases are inextricably linked with PR – despite the fact that they are most often used as a publicity and promotion tool [there is no intent to use them to develop relationships with an audience – not even the media]. Press releases can – and, arguably, should be a valuable part of a smallContinue Reading
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What Is The Right Delivery Mechanism For PR?

By Lyndon Johnson On December 14, 2017 · Add Comment · In Communications Strategy, Lean Communications Methodology, Public Relations, Strategy, Toronto
In this edition of the THINK PR Espresso we talk about the right delivery channel. Social Media is touted by many as being the silver bullet for marketeers and PR people – it is a must-have tool for all organizations in order to deliver messages, content and to communicate with their audiences in real-time. It’sContinue Reading
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