THE COMMUNICATIONS BAR
  • TOOLS + RESOURCES
    • LEAN COMMS FRAMEWORK
    • GLOSSARY OF TERMS
  • FOUNDERS.COFFEE
  • THE LAB
    • THE HASH
    • PLAY-BY-PLAY
  • SERVICE MENU
    • THE COMMS MERCHANDISE STORE
  • FAQs

Why Removing The Labels Makes Sense

By Lyndon Johnson On September 10, 2019 · Add Comment · In #AgileMarketing, Agile Marketing, Communications Strategy, Lean Agile, Lean Communications Framework, Lean Communications Methodology, Strategy
Two recent studies by MuckRack and Releasd told us what we already knew: that demonstrating the value of what we do is the #1 worry for the majority of the PR industry. The reports also highlighted that senior executives don’t understand the value it delivers.  This is not – or at least, should not, beContinue Reading
Read More »

An Introduction to Lean Communications Methodology | VIDEO | Staples Spotlight

By Lyndon Johnson On September 4, 2019 · Add Comment · In Communications Strategy, Lean Communications Framework, Lean Communications Methodology, Marketing, Measurement, Media Relations, Public Relations, Publicity, Strategy, Toronto

Read More »

The Repetition Myth of Public Relations

By Lyndon Johnson On December 15, 2017 · Add Comment · In Communications Strategy, Public Relations, Publicity, Toronto
 There’s a myth started by the public relations industry that the more you repeat something the more credible it becomes. But, is it true?  That’s the topic of today’s THINK Public Relations Espresso. Watch another THINK PR Espresso for help with PR, marketing and publicity strategy?     AUTHOR DETAILS Lyndon Johnson is the founder andContinue Reading
Read More »

What Is Positioning?

By Lyndon Johnson On December 15, 2017 · Add Comment · In Communications Strategy, Lean Communications Framework, Lean Communications Methodology, Strategy, Toronto
Positioning is a challenge for every small business. It is especially difficult when both the competition and prospective customer are large organizations. Effective positioning in these situations is about focusing on the value you can offer that a larger organization cannot.  Small businesses also have the advantage of being flexible, in terms of approach, modelContinue Reading
Read More »

What Is Engagement?

By Lyndon Johnson On December 15, 2017 · Add Comment · In Communications Strategy, Lean Communications Methodology, Media Relations, Public Relations, Toronto
Engagement comes up in almost every conversation about PR, marketing and publicity, yet very few people are able to define it, how you measure it, or the value it delivers to an organization. What it’s not is an exchange on twitter or Facebook or shared content because you have asked them to. Engagement is theContinue Reading
Read More »

Why Bad Content Makes PR More Important

By Lyndon Johnson On December 15, 2017 · Add Comment · In Marketing, Public Relations, Toronto
There’s been an article doing the rounds suggesting that content marketing could kill PR When you read the piece, the point being made by +Christopher Penn is that bad content could damage the effectiveness of media relationships because journalists won’t like being pitched bad content. I’m not justifying it but, trust me, journalists are usedContinue Reading
Read More »

What’s The Difference Between A Press Release & A News Release

By Lyndon Johnson On December 15, 2017 · Add Comment · In Communications Strategy, Lean Communications Methodology, Publicity, Strategy, Toronto
It’s very simple.  A press release is about distributing a single piece of information to as large an audience as possible, via the media.  A news release is about communicating news to an identified audience.  What’s the difference between information and news?  That will be the topic for tomorrow’s PR espresso.        Continue Reading
Read More »

What Is Content Marketing

By Lyndon Johnson On December 15, 2017 · Add Comment · In Communications Strategy, Marketing, Strategy, Toronto
Content marketing is the latest buzzword, but in reality, it’s nothing new!  It’s just marketing that uses content as the delivery mechanism for the call to action.       AUTHOR DETAILS Lyndon Johnson is the founder and general manager of COMMS.BAR™. COMMS.BAR provides early-stage companies with right size, right time communications strategy advice toContinue Reading
Read More »

How To Build Relationship With Journalists

By Lyndon Johnson On December 15, 2017 · Add Comment · In Communications Strategy, Media Relations, Media Relationships, Strategy, Toronto
Are you paying a PR company for pitching services, or are they helping you to build relationships with journalists?  If it’s the former, these tips will help you to do the latter       AUTHOR DETAILS Lyndon Johnson is the founder and general manager of COMMS.BAR™. COMMS.BAR provides early-stage companies with right size, rightContinue Reading
Read More »

Evaluating PR + Marketing Effort

By Lyndon Johnson On December 15, 2017 · Add Comment · In Communications Strategy, Marketing, Measurement, Public Relations, Strategy, Toronto
Evaluating the effectiveness of any communications program is essential – but too often agencies say it’s intangible – citing awareness and thought-leadership. In reality, if you know what success looks like before you start and create a campaign designed to achieve it, it’s easy to measure whether something is working. Here are a few tips:Continue Reading
Read More »
All prices subject to HST @ 13%
copyright COMMS.BAR | a THINK DIFFERENT [LY] company

Made in Canada by entrepreneurs, for entrepreneurs