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Why Removing The Labels Makes Sense

By Lyndon Johnson On September 10, 2019 · Add Comment · In #AgileMarketing, Agile Marketing, Communications Strategy, Lean Agile, Lean Communications Framework, Lean Communications Methodology, Strategy
Two recent studies by MuckRack and Releasd told us what we already knew: that demonstrating the value of what we do is the #1 worry for the majority of the PR industry. The reports also highlighted that senior executives don’t understand the value it delivers.  This is not – or at least, should not, beContinue Reading
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An Introduction to Lean Communications Methodology | VIDEO | Staples Spotlight

By Lyndon Johnson On September 4, 2019 · Add Comment · In Communications Strategy, Lean Communications Framework, Lean Communications Methodology, Marketing, Measurement, Media Relations, Public Relations, Publicity, Strategy, Toronto

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PR, Retainer Fee, Savings

PR Problems? What they are, and what they aren’t!

By Lyndon Johnson On April 5, 2019 · Add Comment · In Communications Strategy, Lean Communications Methodology, Public Relations, Strategy, Toronto
I read articles that talk about a company having a PR problems multiple times every day.  Most of the problems that are described aren’t. They’re operational problems; reputation problems; ethics problems.  They might be a problem that the communications department within the organization but they’re not public relations problems. That’s not to say that thereContinue Reading
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Innovation, Business Model Design, Invincible Companies

Business model innovation in public relations

By Lyndon Johnson On February 8, 2019 · Add Comment · In Communications Strategy, Lean Communications Methodology, Strategy
The business model for the public relations industry hasn’t changed in more than two decades. How do I know? I joined the industry in the last 90s. Nothing has changed fundamentally since that time. Agencies charge a retainer fee – generally based on a prospective customer’s budget – in return for pre-determined services. The focusContinue Reading
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PR, Marketing, Glossary, Definitions

PR & Marketing Glossary of Terms for Entrepreneurs

By Lyndon Johnson On December 19, 2017 · Add Comment · In Branding, Marketing, Public Relations, Publicity, Strategy, Toronto
Actionable relationship = a relationship that has marketing value because the person or group of people will take a specific action when asked to do so Advertising = the placement of owned (media) content for a fee.  The rate varies depending on the location, duration, the number of people that are likely to see it,Continue Reading
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Copy Apple’s PR Strategy – Not Apple’s Publicity Strategy

By Lyndon Johnson On December 15, 2017 · Add Comment · In $AAPL, Media Relations, Public Relations, Publicity, Toronto, Uncategorized
I read this article by Ed Zitron on the Inc website earlier and tried to comment.  When the comment wouldn’t load for technical reasons [I’m assuming] I thought the comment was worth turning it in to a short blog post. The point Ed makes is that most  companies shouldn’t try to emulate Apple’s publicity strategy.Continue Reading
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The Repetition Myth of Public Relations

By Lyndon Johnson On December 15, 2017 · Add Comment · In Communications Strategy, Public Relations, Publicity, Toronto
 There’s a myth started by the public relations industry that the more you repeat something the more credible it becomes. But, is it true?  That’s the topic of today’s THINK Public Relations Espresso. Watch another THINK PR Espresso for help with PR, marketing and publicity strategy?     AUTHOR DETAILS Lyndon Johnson is the founder andContinue Reading
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What Is Engagement?

By Lyndon Johnson On December 15, 2017 · Add Comment · In Communications Strategy, Lean Communications Methodology, Media Relations, Public Relations, Toronto
Engagement comes up in almost every conversation about PR, marketing and publicity, yet very few people are able to define it, how you measure it, or the value it delivers to an organization. What it’s not is an exchange on twitter or Facebook or shared content because you have asked them to. Engagement is theContinue Reading
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Why Bad Content Makes PR More Important

By Lyndon Johnson On December 15, 2017 · Add Comment · In Marketing, Public Relations, Toronto
There’s been an article doing the rounds suggesting that content marketing could kill PR When you read the piece, the point being made by +Christopher Penn is that bad content could damage the effectiveness of media relationships because journalists won’t like being pitched bad content. I’m not justifying it but, trust me, journalists are usedContinue Reading
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How To Build Relationship With Journalists

By Lyndon Johnson On December 15, 2017 · Add Comment · In Communications Strategy, Media Relations, Media Relationships, Strategy, Toronto
Are you paying a PR company for pitching services, or are they helping you to build relationships with journalists?  If it’s the former, these tips will help you to do the latter       AUTHOR DETAILS Lyndon Johnson is the founder and general manager of COMMS.BAR™. COMMS.BAR provides early-stage companies with right size, rightContinue Reading
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