At the end of last week I ran a session on the fundamentals of any startup public relations and marketing program.  There are essentially four pillars that entrepreneurs must address in order for PR and marketing to add value to their new businesses  – let’s call them the 4 Rs.

• The Right message
• The Right audience
• The Right time
• The Right delivery mechanism

Here’s the slide deck that formed the basis of my day-long workshop – please feel free to contact me if you have any questions on lyndon@thinkdifferently.ca or + 1 647.773.2677