BBC Apprentice Series 12 Episode 2 – Japanese Jeans

In the BBC Apprentice Series 12 Episode 2 – Japanese Jeans task contestants had to create a new jeans brand.

What’s Japanese for Jeans? Jinzu. That’s what I would have called the jeans in this task.

‘Jinzu – Japanese for Jeans’ would have been my advertising slogan and I would have spent some time finding out what makes Japanese denim different and able to command a premium price. I’d also have used the Japanese script for Jeans [below] on the boot loop and packaging.

Jinzu – Japanese for Jeans

Look at SuperDry – I’d use their model for the visuals and message. SuperDry™,a SuperGroup brand, has successfully combined Americana with Japanese style. There’s a market for the product, but positioning it correctly will be key.

I would find a couple of Japanese models to add some human interest to the advert and focused on the key differentiators of Japanese denim