Recently I talked with Rivers Corbett, host of the Startup Canada Podcast, about how I’m redesigning public relations and marketing for entrepreneurs.

We talked about:

• the need for clear definitions for public relations, marketing and publicity
• why most entrepreneurs should focus on building key relationships rather than media coverage
• the challenges associated with disruptive innovation
• how entrepreneurs need to make public relations a business strategy, rather than a separate activity

Take a listen to the full conversation below – and please let me know if you have any questions.  I can be reached at lyndon@comms.bar or on 647.773.2677