If you’re a small business or startup and paying a traditional PR company to manage the relationships between your organization and the media here are three reasons you might want to reconsider the arrangement.

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AUTHOR DETAILS

Lyndon Johnson is the founder and general manager of COMMS.BAR™.

COMMS.BAR provides early-stage companies with right size, right time communications strategy advice to help them figure out what they need to do, when they need to do it and remove any unknowns from their strategy. The company is based in Toronto, Ontario.