The Truth About Email List-Building

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Earlier this week Scott Stratten posted on LinkedIn complaining that he was being added to email lists by people he connected with on the platform.  It’s a growing problem, not just on LinkedIn but across every social network.

The problem is that the entrepreneurs are repeatedly told that list building for distributing marketing content is a growth strategy.  It’s not.  It’s time marketers addressed the problem by re-educating entrepreneurs that there is limited value (if any) in “content marketing” to an email list.  We, including Scott, can fix the problem.