Positioning is a challenge for every small business. It is especially difficult when both the competition and prospective customer are large organizations.

Effective positioning in these situations is about focusing on the value you can offer that a larger organization cannot.  Small businesses also have the advantage of being flexible, in terms of approach, model and pricing.

AUTHOR DETAILS

Lyndon Johnson is the founder and general manager of COMMS.BAR™.

COMMS.BAR provides early-stage companies with right size, right time communications strategy advice to help them figure out what they need to do, when they need to do it and remove any unknowns from their strategy. The company is based in Toronto, Ontario.