Marketing is a term that is used widely but understood rarely.  Marketing has 4 key components – 4 Ps: Product, Price, Place and Promotion.  The majority of people that talk about marketing are only talking about promotion.

Marketing communications is the use of a variety of tools & channels, including brochures, flyers, targeted adverts, social networks and events, to communicate the 4Ps to an audience.  In recent years terms like Facebook, Pinterest, Twitter and Content have been added to the word marketing but should, more accurately have been attached to the word promotion.