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Innovation, Business Model Design, Invincible Companies

Business model innovation in public relations

By Lyndon Johnson On February 8, 2019 · Add Comment · In Communications Strategy, Lean Communications Methodology, Strategy
The business model for the public relations industry hasn’t changed in more than two decades. How do I know? I joined the industry in the last 90s. Nothing has changed fundamentally since that time. Agencies charge a retainer fee – generally based on a prospective customer’s budget – in return for pre-determined services. The focusContinue Reading
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The DNA of a successful PR and marketing strategy

By Lyndon Johnson On November 29, 2018 · Add Comment · In #AgileMarketing, Agile Marketing, Communications Strategy, Lean Agile, Lean Communications Framework, Lean Communications Methodology, Strategy, Toronto
I’m fascinated by communications strategy.  I spend hours looking at what makes a strategy work – and what makes it fail.  As part of the work I’ve done to develop The Lean Communications Framework, I’ve been looking at the component parts of some well known – and successful – PR and marketing strategies.   In thisContinue Reading
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PR, Retainer Fee, Savings

This post will save you $000s in PR retainer fees

By Lyndon Johnson On November 2, 2018 · Add Comment · In Communications Strategy, Media Relations, Media Relationships, Public Relations, Strategy, Toronto
THIS POST WILL SAVE YOU $000s IN PR RETAINER FEES If you’re paying a public relations agency thousands of dollars to issue and follow up press releases this post will explain how you can save money and increase your chances of achieving commercially-valuable media coverage. What’s more you will be able to measure the commercialContinue Reading
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Is AI The Future Of Retail?

By Lyndon Johnson On April 23, 2018 · Add Comment · In Communications Strategy, Strategy
Disclosure: I am a Microsoft Advocate.  I have been provided with access to some of the company’s new technology – a Surface Book 2 – for evaluation purposes, as well as getting privileged access to some Microsoft Canada executives.  In return, Microsoft has asked that I share any opinions and insights with readers of thisContinue Reading
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The Traditional public relations business model doesn’t work

By Lyndon Johnson On February 26, 2018 · Add Comment · In Communications Strategy, Lean Communications Framework, Lean Communications Methodology, Media Relations, Public Relations, Publicity, Strategy, Toronto
The PR industry is hiding a dirty little secret that it doesn’t want you to find out about.  Don’t tell anybody I told you… but the traditional PR ‘sausage factory’ of client win… press release… e-mail/wire distribution… media outreach… interview… coverage… product release… press release… email/wire distribution… media outreach… interview… coverage… [repeat to fade] doesn’t work anyContinue Reading
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PR, Marketing, Glossary, Definitions

PR & Marketing Glossary of Terms for Entrepreneurs

By Lyndon Johnson On December 19, 2017 · Add Comment · In Branding, Marketing, Public Relations, Publicity, Strategy, Toronto
Actionable relationship = a relationship that has marketing value because the person or group of people will take a specific action when asked to do so Advertising = the placement of owned (media) content for a fee.  The rate varies depending on the location, duration, the number of people that are likely to see it,Continue Reading
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How To Sell Your Product Or Service Like Elon Musk

By Lyndon Johnson On December 15, 2017 · Add Comment · In Communications Strategy, Entrepreneurship, Marketing, Public Relations, Strategy, Toronto
When I work with entrepreneurs I ask them repeatedly to tell me what their business does.     In the majority of cases they talk about feature and function, rather than about the value it delivers to their customers. It’s often the biggest hurdle to growing a business. An effective value proposition focuses on the value toContinue Reading
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Choosing a PR company? These are the questions to ask.

By Lyndon Johnson On December 15, 2017 · Add Comment · In Lean Communications Methodology, Public Relations, Strategy, Toronto
The basis on which the strategy is built What assumptions are they making (and what happens if those assumptions are false)? What’s the pricing structure – how does it align with the retainer fee to deliver the strategy How often is the strategy reviewed? What’s the process for reviewing the strategy and fine-tuning it? WhatContinue Reading
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Do I Need Public Relations, Marketing or Publicity?

By Lyndon Johnson On December 15, 2017 · Add Comment · In Communications Strategy, Marketing, Measurement, Media Relations, Public Relations, Publicity, Strategy, Toronto
*Before you read this post please check out my definitions of public relations, marketing and publicity. It’ll take you less than two minutes. PR is the process of building and maintaining strong relationships with the people that are critical to the attainment of a goal. Marketing is compelling a defined person or group to takeContinue Reading
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A public relations + marketing checklist for startup & smallbiz founders

By Lyndon Johnson On December 15, 2017 · Add Comment · In Communications Strategy, Entrepreneurship, Public Relations, Strategy, Toronto
A  read lots of articles about public relations for startups and early-stage businesses, offering entrepreneurs tips and advice on how to best promote their companies.  Most of them focus on the media piece [the publicity] rather than the public relations part [the relationship building] but this piece from Founderdating.com, written by Talentbin’s Peter Kazanjy stoodContinue Reading
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