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BBC Apprentice Series 12 Episode 1 – Collectables Task

By Lyndon Johnson On December 12, 2016 · Add Comment · In BBC Apprentice, Strategy, Toronto
BBC Apprentice Series 12 Episode 1 – Collectables Task The first episode of Season 12 of the BBC Apprentice is a sales negotiation task. The key here is to identify what you have and the value of each item to ensure that the teams get the best price for high value items. It also ensuresContinue Reading
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7 Steps to finding Product Marketing Fit™

By Lyndon Johnson On November 23, 2016 · Add Comment · In Communications Strategy, Lean Communications Framework, Lean Communications Methodology, Strategy, Toronto
7 Steps to finding Product Marketing Fit™ 1. In the top left in the box called ‘Desired Outcome’ write down one desired outcome from public relations activity that is achievable within the next 90 days. It must be realistic, specific, and measurable. 2. In the top right of the canvas marked ‘Assumptions’ write down theContinue Reading
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Donald Trump’s PR Problem

By Lyndon Johnson On August 29, 2016 · Add Comment · In Communications Strategy, Public Relations, Strategy, Toronto
Donald Trump’s PR Problem Donald Trump has a serious PR problem – that will keep him out of the White House For Donald Trump to become the next President of the United States, he need strong relationships with both his core supporters that embrace his extreme policies AND more moderate Republican voters.  That’s no meanContinue Reading
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PR, Marketing & Publicity – The Future is Lean

By Lyndon Johnson On August 12, 2016 · 1 Comment · In #AgileMarketing, Agile Marketing, Communications Strategy, Lean Agile, Lean Communications Framework, Lean Communications Methodology, Marketing, Measurement, Public Relations, Publicity, Strategy, Toronto
Making pr and marketing affordable, accessible, transparent & measurable for entrepreneurs A few years ago I started to think about a better way for entrepreneurs to get access to, use and measure the value of PR, marketing & publicity. How could I help entrepreneurs use PR and marketing in order to grow their businesses? I didContinue Reading
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Apple needs to do more than sell iPhones

By Lyndon Johnson On July 26, 2016 · Add Comment · In $AAPL, Branding, Communications Strategy, Lean Communications Methodology, Marketing, Public Relations, Strategy, Toronto
Apple needs to do more than sell iPhones from COMMS BAR on Vimeo.
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What Is Influencer Marketing?

By Lyndon Johnson On May 16, 2016 · Add Comment · In Communications Strategy, Marketing, Measurement, Strategy, Toronto
What is an influencer?
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Building key business relationships is complex (but not hard)

By Lyndon Johnson On May 14, 2016 · Add Comment · In Communications Strategy, Lean Communications Framework, Lean Communications Methodology, Public Relations, Strategy, Toronto
Build and maintain business relationships in the same way you do personal ones
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How to tell whether your content is marketing

By Lyndon Johnson On May 14, 2016 · Add Comment · In Communications Strategy, Marketing, Strategy, Toronto
If there's no call to action then a piece of content is not a piece of marketing communication, it's promotion.
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Storytelling: are you telling the right story?

By Lyndon Johnson On May 13, 2016 · Add Comment · In Communications Strategy, Lean Communications Methodology, Marketing, Storytelling, Strategy, Toronto
The key to effective story telling is to tell the story your audience wants to 'read'
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Why you should stop creating content & start building relationships

By Lyndon Johnson On May 13, 2016 · Add Comment · In Communications Strategy, Lean Communications Framework, Lean Communications Methodology, Marketing, Public Relations, Strategy, Toronto
How much time, money and energy are you wasting by creating content in the name of content marketing that has no noticeable impact on your business?
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