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PR Industry Has Been In Fake News & Alternative Fact Business For Years

By Lyndon Johnson On December 19, 2016 · Add Comment · In Communications Strategy, Lean Communications Framework, Lean Communications Methodology, Public Relations, Publicity, Strategy, Toronto
PR Industry Has Been In Fake News Business For Years Fake news is a hot topic since the 2016 US Election.  But in reality, fake news is nothing new.  It’s not even news. The PR industry – or the PRublicity industry, as I call it – has been in the business of fake news andContinue Reading
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Magic Leap – Communications Lessons For Every Startup

By Lyndon Johnson On December 15, 2016 · Add Comment · In Communications Strategy, Lean Communications Framework, Lean Communications Methodology, Marketing, Public Relations, Publicity, Strategy, Toronto
Magic Leap – Communications Lessons For Every Startup I’m going to be honest with you – I don’t know much about Magic Leap. Earlier this week I started seeing Google Alerts about them losing their Head of PR. Reading a few stories it struck me that there are some lessons every entrepreneur can learn from theContinue Reading
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Stop Marketing Like a Fortune 500 Company. Start marketing like a startup.

By Lyndon Johnson On December 8, 2016 · Add Comment · In Communications Strategy, Lean Communications Framework, Lean Communications Methodology, Marketing, Public Relations, Toronto
Stop marketing like a Fortune 500 company. Start marketing like a startup. One of the most common mistakes I see entrepreneurs make is trying to emulate the strategies of Fortune 500 companies. Either that or they try to copy what others have done in the hope that it delivers the same results for their business. Stop marketingContinue Reading
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Startup PR & Marketing | Disciplines & Tools Explained

By Lyndon Johnson On December 7, 2016 · Add Comment · In Communications Strategy, Lean Communications Framework, Marketing, Public Relations, Toronto
This is a post I’ve been meaning to write for a while. It’s important. I frequently have a conversation with entrepreneurs explaining the difference between communications disciplines – PR, marketing & publicity – and the implementation tools used to deliver campaigns. There’s a lot of confusion, both inside the industry and amongst entrepreneurs and itContinue Reading
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Why public relations is infrastructure – not a plugin

By Lyndon Johnson On December 2, 2016 · Add Comment · In Lean Communications Framework, Lean Communications Methodology, Public Relations, Toronto
Why public relations is infrastructure – not a plugin Public relations has a reputation for being something businesses turn to when they need to generate awareness.  It’s something that most founders want to turn on – like a tap – when they need it expecting almost instant results. But, it doesn’t work like that.  Turning on a tapContinue Reading
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7 Steps to Effective PR Strategies

By Lyndon Johnson On November 23, 2016 · Add Comment · In Communications Strategy, Lean Communications Framework, Lean Communications Methodology, Toronto
7 Steps to Effective PR Strategies 1. In the top left in the box called ‘Desired Outcome’ write down one desired outcome from public relations activity that is achievable within the next 90 days. It must be realistic, specific, and measurable. 2. In the top right of the canvas marked ‘Assumptions’ write down the namesContinue Reading
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7 Steps to finding Product Marketing Fit™

By Lyndon Johnson On November 23, 2016 · Add Comment · In Communications Strategy, Lean Communications Framework, Lean Communications Methodology, Strategy, Toronto
7 Steps to finding Product Marketing Fit™ 1. In the top left in the box called ‘Desired Outcome’ write down one desired outcome from public relations activity that is achievable within the next 90 days. It must be realistic, specific, and measurable. 2. In the top right of the canvas marked ‘Assumptions’ write down theContinue Reading
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How To Build Key Relationship Maps

By Lyndon Johnson On November 23, 2016 · Add Comment · In Communications Strategy, Lean Communications Framework, Lean Communications Methodology
How to Build Key Relationship Maps 1. In the large circles place the names or positions of the people critical to achieving your desired commercial outcome. 2. In the outer circles, place the names of the people your key relationships can help you reach. OR 1. In the large circles place the names or positionsContinue Reading
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7 Steps to Effective Publicity Strategies [How to get the coverage you want]

By Lyndon Johnson On November 23, 2016 · Add Comment · In Communications Strategy, Lean Communications Framework, Lean Communications Methodology
Want more media coverage? Follow these seven steps to effective publicity strategies. Desired Commercial Outcome 1. In the top left in the box called ‘Desired Outcome’ write down one desired commercial outcome directly from media coverage that is achievable within the next 90 days. It must be realistic, specific, and measurable. Assumptions 2. In theContinue Reading
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8 riskiest assumptions that cause PR and marketing failure

By Lyndon Johnson On September 28, 2016 · Add Comment · In Communications Strategy, Lean Communications Framework, Lean Communications Methodology, Public Relations, Toronto
8 riskiest assumptions that cause PR and marketing failure After almost 20 years working with startups & small businesses these are the top 8 risky assumptions that cause PR and Marketing failure: You’re extrapolating vanity metrics – like shares, tone of voice, sentiment, likes and RTs – in order to measure business impact You know who theContinue Reading
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