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What’s the difference between a news release and a press release?

By Lyndon Johnson On September 19, 2016 · Add Comment · In Communications Strategy, Lean Communications Framework, Lean Communications Methodology, Publicity, Toronto
What’s the difference between a news release and a press release? It’s very simple.  A press release is about distributing a single piece of information to as large an audience as possible, via the media.  A news release is about communicating news to an identified audience.  What’s the difference between information and news?  That willContinue Reading
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PR, Marketing & Publicity – The Future is Lean

By Lyndon Johnson On August 12, 2016 · 1 Comment · In #AgileMarketing, Agile Marketing, Communications Strategy, Lean Agile, Lean Communications Framework, Lean Communications Methodology, Marketing, Measurement, Public Relations, Publicity, Strategy, Toronto
Making pr and marketing affordable, accessible, transparent & measurable for entrepreneurs A few years ago I started to think about a better way for entrepreneurs to get access to, use and measure the value of PR, marketing & publicity. How could I help entrepreneurs use PR and marketing in order to grow their businesses? I didContinue Reading
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Thoughts on AMEC Integrated Evaluation Framework

By Lyndon Johnson On June 22, 2016 · 2 Comments · In Communications Strategy, Lean Communications Framework, Lean Communications Methodology, Measurement, Public Relations, Publicity, Toronto
How we #MeasurePR needs to change – and anything that helps measure the commercial impact of public relations, marketing and publicity is a good thing as far as I’m concerned.  It’s been a topic of discussion for many years within the industry – the last 20 that I’ve been working in communications but there haven’t beenContinue Reading
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What is marketing?

By Lyndon Johnson On May 28, 2016 · Add Comment · In Communications Strategy, Lean Communications Framework, Lean Communications Methodology, Marketing, Public Relations, Toronto
Very little of what is called marketing can be legitimately considered to be so.
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An entrepreneur’s guide to measuring PR

By Lyndon Johnson On May 14, 2016 · Add Comment · In Communications Strategy, Lean Communications Framework, Lean Communications Methodology, Measurement, Public Relations, Toronto
Here's how to measure public relations
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Building key business relationships is complex (but not hard)

By Lyndon Johnson On May 14, 2016 · Add Comment · In Communications Strategy, Lean Communications Framework, Lean Communications Methodology, Public Relations, Strategy, Toronto
Build and maintain business relationships in the same way you do personal ones
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Why you should stop creating content & start building relationships

By Lyndon Johnson On May 13, 2016 · Add Comment · In Communications Strategy, Lean Communications Framework, Lean Communications Methodology, Marketing, Public Relations, Strategy, Toronto
How much time, money and energy are you wasting by creating content in the name of content marketing that has no noticeable impact on your business?
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The PR industry needs a leader

By Lyndon Johnson On May 13, 2016 · Add Comment · In Communications Strategy, Lean Communications Framework, Lean Communications Methodology, Public Relations, Strategy, Toronto
The PR industry has lacked a credible leader for many years - probably as many as I have been working in it. That's too long.
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How to measure the ROI of public relations activity

By Lyndon Johnson On May 13, 2016 · Add Comment · In Communications Strategy, Lean Communications Framework, Lean Communications Methodology, Measurement, Public Relations, Strategy, Toronto
Rather than trying to measure the value of public relations using an abstract like advertising equivalency what if we measure it on something that we already has value - relationship strength?
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Public relations is a startup business strategy…

By Lyndon Johnson On May 13, 2016 · Add Comment · In Communications Strategy, Lean Communications Framework, Public Relations, Strategy, Toronto
PR is associated by most, including the majority of people charging customers thousands of dollars every month for the privilege when they provide publicity and promotion services. That's not what I do.
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