Media Relations 101 – Journalists want sources not pitches

By On · Add Comment · In Communications Strategy, Lean Communications Framework, Lean Communications Methodology, Publicity, Strategy, Toronto
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PR Industry Has Been In Fake News & Alternative Fact Business For Years

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Magic Leap – Communications Lessons For Every Startup

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Content vs. Journalism. Free Publicity vs. Free Press.

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What’s the difference between a news release and a press release?

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PR, Marketing & Publicity – The Future is Lean

By On · 1 Comment · In #AgileMarketing, Agile Marketing, Communications Strategy, Lean Agile, Lean Communications Framework, Lean Communications Methodology, Marketing, Measurement, Public Relations, Publicity, Strategy, Toronto
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Thoughts on AMEC Integrated Evaluation Framework

By On · 2 Comments · In Communications Strategy, Lean Communications Framework, Lean Communications Methodology, Measurement, Public Relations, Publicity, Toronto
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