THE COMMUNICATIONS BAR
  • TOOLS + RESOURCES
    • LEAN COMMS FRAMEWORK
    • GLOSSARY OF TERMS
  • FOUNDERS.COFFEE
  • THE LAB
    • THE HASH
    • PLAY-BY-PLAY
  • SERVICE MENU
    • THE COMMS MERCHANDISE STORE
  • FAQs

7 Steps to Effective PR Strategies

By Lyndon Johnson On November 23, 2016 · Add Comment · In Communications Strategy, Lean Communications Framework, Lean Communications Methodology, Toronto
7 Steps to Effective PR Strategies 1. In the top left in the box called ‘Desired Outcome’ write down one desired outcome from public relations activity that is achievable within the next 90 days. It must be realistic, specific, and measurable. 2. In the top right of the canvas marked ‘Assumptions’ write down the namesContinue Reading
Read More »

7 Steps to finding Product Marketing Fit™

By Lyndon Johnson On November 23, 2016 · Add Comment · In Communications Strategy, Lean Communications Framework, Lean Communications Methodology, Strategy, Toronto
7 Steps to finding Product Marketing Fit™ 1. In the top left in the box called ‘Desired Outcome’ write down one desired outcome from public relations activity that is achievable within the next 90 days. It must be realistic, specific, and measurable. 2. In the top right of the canvas marked ‘Assumptions’ write down theContinue Reading
Read More »

Content vs. Journalism. Free Publicity vs. Free Press.

By Lyndon Johnson On November 22, 2016 · Add Comment · In Communications Strategy, Lean Communications Methodology, Public Relations, Publicity, Toronto
  Content Vs. Journalism. Free Publicity Vs. Free Press. The topics of ‘Content Vs. Journalist. Free Publicity Vs. Free Press.’ have come up in recent weeks. Here I explain the difference and why the terms are not interchangeable. For more posts like this visit https://comms.bar
Read More »

8 riskiest assumptions that cause PR and marketing failure

By Lyndon Johnson On September 28, 2016 · Add Comment · In Communications Strategy, Lean Communications Framework, Lean Communications Methodology, Public Relations, Toronto
8 riskiest assumptions that cause PR and marketing failure After almost 20 years working with startups & small businesses these are the top 8 risky assumptions that cause PR and Marketing failure: You’re extrapolating vanity metrics – like shares, tone of voice, sentiment, likes and RTs – in order to measure business impact You know who theContinue Reading
Read More »

What’s the difference between a news release and a press release?

By Lyndon Johnson On September 19, 2016 · Add Comment · In Communications Strategy, Lean Communications Framework, Lean Communications Methodology, Publicity, Toronto
What’s the difference between a news release and a press release? It’s very simple.  A press release is about distributing a single piece of information to as large an audience as possible, via the media.  A news release is about communicating news to an identified audience.  What’s the difference between information and news?  That willContinue Reading
Read More »

Donald Trump’s PR Problem

By Lyndon Johnson On August 29, 2016 · Add Comment · In Communications Strategy, Public Relations, Strategy, Toronto
Donald Trump’s PR Problem Donald Trump has a serious PR problem – that will keep him out of the White House For Donald Trump to become the next President of the United States, he need strong relationships with both his core supporters that embrace his extreme policies AND more moderate Republican voters.  That’s no meanContinue Reading
Read More »

PR, Marketing & Publicity – The Future is Lean

By Lyndon Johnson On August 12, 2016 · 1 Comment · In #AgileMarketing, Agile Marketing, Communications Strategy, Lean Agile, Lean Communications Framework, Lean Communications Methodology, Marketing, Measurement, Public Relations, Publicity, Strategy, Toronto
Making pr and marketing affordable, accessible, transparent & measurable for entrepreneurs A few years ago I started to think about a better way for entrepreneurs to get access to, use and measure the value of PR, marketing & publicity. How could I help entrepreneurs use PR and marketing in order to grow their businesses? I didContinue Reading
Read More »

5 things about storytelling every entrepreneur can learn from Bill Clinton

By Lyndon Johnson On July 28, 2016 · Add Comment · In Communications Strategy, Storytelling, Toronto
Startup Storytelling – 5 things every entrepreneur can learn from Bill Clinton I’ve been watching as much of the Democratic and Republican National Conventions as I can.  I’ve been comparing the tone, style and credentials of the speakers and looking for tips I can pass on to customers. At the Democratic Convention Bernie Saunders speechContinue Reading
Read More »

Apple needs to do more than sell iPhones

By Lyndon Johnson On July 26, 2016 · Add Comment · In $AAPL, Branding, Communications Strategy, Lean Communications Methodology, Marketing, Public Relations, Strategy, Toronto
Apple needs to do more than sell iPhones from COMMS BAR on Vimeo.
Read More »

BlackBerry Must Die

By Lyndon Johnson On July 5, 2016 · Add Comment · In $BBRY, Branding, Communications Strategy, Toronto
BlackBerry ($BBRY) must die. The company announced today that it is to end production of its Classic handset, reigniting the debate about the company’s future. Many question whether it has one.  As a long-term observer – and critic – of the company’s communications mis-steps, it is clear that BlackBerry’s biggest problem is not the devices, but its ability to sellContinue Reading
Read More »
  • ← Previous Entries
  • Next Entries →
 
  • Popular
  • Recent
  • Comments
  • Tags
  • Look, Squirrel. Donald Trump's Distraction StrategyPure Distraction First it was an accusation that President Obama “wiretapping” [...]
  • How To Sell Your Product Or Service Like Elon MuskWhen I work with entrepreneurs I ask them repeatedly to tell [...]
  • Is AI The Future Of Retail?Disclosure: I am a Microsoft Advocate.  I have been provided [...]
  • A message to social media wizards, sorceresses, ninjas, concierges & jediStop it. Please. You’re doing yourself and the industry a [...]
  • Product Marketing Fit - the perfect product is not enoughTHE PERFECT PRODUCT ISN’T ENOUGH A core principal in Lean [...]
  • A Game of InchesThis afternoon I watched a pick-up game of football.  Almost [...]
  • Generating Commercially-valuable Awareness | VIDEO
  • Compelling Commercially-valuable Marketing Actions | VIDEO
  • "Great insight in your post also Katie, thank you. "
    on Thoughts on AMEC […]
  • "Very astute comments.. Thank you. I had other obje"
    on Thoughts on AMEC […]
#MeasurePR $AAPL Awareness BBC Apprentice Brand Branding Communications Strategy Content Marketing Definitions Fake News Journalism Lean Communications Methodology Lean Startup Marketing Marketing Strategy Media Coverage PR PR agency PR Strategy Publicity Public Relations public relations strategy social media Social Strategy Startups Strategy What is content marketing? What is marketing? what is publicity? what is public relations?
  • Recent Posts

    • Product Marketing Fit – the perfect product is not enough
    • A Game of Inches
    • Generating Commercially-valuable Awareness | VIDEO
    • Compelling Commercially-valuable Marketing Actions | VIDEO
    • Why Removing The Labels Makes Sense
  • Recent Comments

    • Canvas collection - A list of visual templates - Andi Roberts on PR, Marketing & Publicity – The Future is Lean
    • Lyndon Johnson on Thoughts on AMEC Integrated Evaluation Framework
    • Katie Paine on Thoughts on AMEC Integrated Evaluation Framework
  • Archives

    • June 2021
    • September 2019
    • July 2019
    • April 2019
    • February 2019
    • December 2018
    • November 2018
    • September 2018
    • August 2018
    • April 2018
    • February 2018
    • December 2017
    • November 2017
    • September 2017
    • August 2017
    • July 2017
    • June 2017
    • April 2017
    • March 2017
    • February 2017
    • January 2017
    • December 2016
    • November 2016
    • September 2016
    • August 2016
    • July 2016
    • June 2016
    • May 2016
    • January 2013
    • May 2012
  • Categories

    • #AgileMarketing
    • $AAPL
    • $BBRY
    • Agile Marketing
    • BBC Apprentice
    • Branding
    • Business Model Innovation
    • Communications Strategy
    • Entrepreneurship
    • Lean Agile
    • Lean Communications Framework
    • Lean Communications Methodology
    • Marketing
    • Measurement
    • Media Relations
    • Media Relationships
    • Public Relations
    • Publicity
    • Storytelling
    • Strategy
    • Toronto
    • Uncategorized
  • Meta

    • Log in
    • Entries feed
    • Comments feed
    • WordPress.org
 
All prices subject to HST @ 13%
copyright COMMS.BAR | a THINK DIFFERENT [LY] company

Made in Canada by entrepreneurs, for entrepreneurs