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Product Marketing Fit – the perfect product is not enough

By Lyndon Johnson On June 3, 2021 · Add Comment · In Uncategorized
THE PERFECT PRODUCT ISN’T ENOUGH A core principal in Lean Startup methodology is finding product market fit — but there are many examples of companies that found fit but still failed to achieve commercial success. A good product that delivers a tangible value for an identified market is only part of the equation. Being ableContinue Reading
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Want to address the PR industry’s worries? Remove the labels

By Lyndon Johnson On September 4, 2019 · Add Comment · In Uncategorized
Two recent studies by MuckRack and Releasd told us what we already knew: that demonstrating the value of what we do is the #1 worry for the majority of the PR industry. The reports also highlighted that senior executives don’t understand the value it delivers.  This is not – or at least, should not, beContinue Reading
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Marketing is not magic

By Lyndon Johnson On December 20, 2018 · Add Comment · In Uncategorized
One of the most common questions I read on Quora and Facebook or LinkedIn groups is ‘what’s the best marketing strategy for X?’.  The question is asked as if there a secret formula or that you can wave a magic wand and find marketing success. Spoiler alert: there is no secret formula or magic wand. Continue Reading
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The Future of Work. ReWorked.

By Lyndon Johnson On December 16, 2018 · Add Comment · In Uncategorized
Work is no longer confined to the work place.  New devices, new categories of device and ubiquitous WiFi have made it possible to work almost anywhere.  One thing that hasn’t changed much is the workplace.   I attended an event co-hosted by Microsoft and Steelcase at the Steelcase WorkLife Center Showroom to see the companies’ visionContinue Reading
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SPIN DOCTORS

By Lyndon Johnson On September 2, 2018 · Add Comment · In Uncategorized
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What is off-the-record. And what isn’t.

By Lyndon Johnson On August 31, 2018 · Add Comment · In Uncategorized
Nothing is off-the-record. Even when it is. For the record, there is no such thing as “off the record”.  It’s something that any journalist will tell you.  If you tell them, there’s a chance they’ll publish it.  There is one golden rule for anybody talking with the press – if you don’t want it toContinue Reading
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Copy Apple’s PR Strategy – Not Apple’s Publicity Strategy

By Lyndon Johnson On December 15, 2017 · Add Comment · In $AAPL, Media Relations, Public Relations, Publicity, Toronto, Uncategorized
I read this article by Ed Zitron on the Inc website earlier and tried to comment.  When the comment wouldn’t load for technical reasons [I’m assuming] I thought the comment was worth turning it in to a short blog post. The point Ed makes is that most  companies shouldn’t try to emulate Apple’s publicity strategy.Continue Reading
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