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BBC Apprentice Series 12 Episode 7 – Poole Boat Show

By Lyndon Johnson On December 12, 2016 · Add Comment · In BBC Apprentice, Marketing, Public Relations, Strategy, Toronto
BBC Apprentice Series 12 Episode 7 – Poole Harbour Boat Show BBC Apprentice Series 12 Episode 7 is all about sales, with the candidates visiting the Poole Boat show. The key for me is to pick the right products (no great insight here, I know) and to make sure that I provide the best customerContinue Reading
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BBC Apprentice Series 12 Episode 8 – London Landmarks

By Lyndon Johnson On December 12, 2016 · Add Comment · In BBC Apprentice, Communications Strategy, Marketing, Strategy, Toronto
BBC Apprentice Series 12 Episode 8 – London Landmarks The task in Episode 8 of The Apprentice Season 12 is to put on an event at one of two London landmark venues.  I’ve chosen to select Madam Tussauds for the purposes of this blog. The obvious draw here is the celebrities.  We live in aContinue Reading
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BBC Apprentice Series 12 Episode 9 – VR Games Task

By Lyndon Johnson On December 12, 2016 · Add Comment · In BBC Apprentice, Marketing, Storytelling, Toronto
BBC Apprentice Series 12 Episode 9 – VR Games Task The task for The Apprentice candidates in Series 12 Episode 9 is to create a Virtual Reality (VR) game. They have to create the gameplay and visual identify and present it to industry insiders. VR is still a niche opportunity. But, companies like Google, SamsungContinue Reading
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BBC Apprentice Series 12 Episode 10 – Gin Task

By Lyndon Johnson On December 12, 2016 · Add Comment · In BBC Apprentice, Branding, Communications Strategy, Marketing, Strategy, Toronto
BBC Apprentice Series 12 Episode 10 – Gin Task The task for The Apprentice candidates in Series 12 Episode 10 is to create a new Gin product along with a visual brand identity. My initial thoughts are to focus on the luxury market.  Lots of existing companies go with green coloured labels of bottles & somethingContinue Reading
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BBC Apprentice Series 12 Episode 6 – Discount Buying

By Lyndon Johnson On December 12, 2016 · Add Comment · In BBC Apprentice, Marketing, Public Relations, Strategy, Toronto
BBC Apprentice Series 12 Episode 6 – Discount Buying The key to here is to get prices from as many people as possible (2 – 4) to give you leverage.  The other element is to ensure you can get all of the items overnight – checking opening times. I would have split the team withContinue Reading
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BBC Apprentice Series 12 Episode 5 – Cycling Crowdfunding

By Lyndon Johnson On December 12, 2016 · Add Comment · In BBC Apprentice, Communications Strategy, Lean Communications Methodology, Marketing, Strategy, Toronto
BBC Apprentice Series 12 Episode 5 – Cycling Crowdfunding With this task the key is going to be finding people that ride bikes – and finding them en mass.  This isn’t a general consumer task, it’s all about focusing on a niche.  I’d call Cycling Weekly and find online communities and cycle clubs.  It isContinue Reading
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BBC Apprentice Series 12 Episode 4 – Department Store

By Lyndon Johnson On December 12, 2016 · Add Comment · In BBC Apprentice, Branding, Marketing, Public Relations, Toronto
BBC Apprentice Series 12 Episode 4 – Department Store In the BBC Apprentice Series 12 Episode 4 “Department Store” task there’s only one product here for me… the scarves. It’s the primary reason that tourists visit Liberty.  Choosing the scarves as well as creating an interactive window display in order to show them off.  It should captureContinue Reading
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BBC Apprentice Series 12 Episode 2 – Japanese Jeans

By Lyndon Johnson On December 12, 2016 · Add Comment · In BBC Apprentice, Branding, Communications Strategy, Marketing, Strategy, Toronto
BBC Apprentice Series 12 Episode 2 – Japanese Jeans In the BBC Apprentice Series 12 Episode 2 – Japanese Jeans task contestants had to create a new jeans brand. What’s Japanese for Jeans? Jinzu. That’s what I would have called the jeans in this task. ‘Jinzu – Japanese for Jeans’ would have been my advertising sloganContinue Reading
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BBC Apprentice Series 12 Episode 1 – Collectables Task

By Lyndon Johnson On December 12, 2016 · Add Comment · In BBC Apprentice, Strategy, Toronto
BBC Apprentice Series 12 Episode 1 – Collectables Task The first episode of Season 12 of the BBC Apprentice is a sales negotiation task. The key here is to identify what you have and the value of each item to ensure that the teams get the best price for high value items. It also ensuresContinue Reading
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