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Apple needs to do more than sell iPhones

By Lyndon Johnson On July 26, 2016 · Add Comment · In $AAPL, Branding, Communications Strategy, Lean Communications Methodology, Marketing, Public Relations, Strategy, Toronto
Apple needs to do more than sell iPhones from COMMS BAR on Vimeo.
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BlackBerry Must Die

By Lyndon Johnson On July 5, 2016 · Add Comment · In $BBRY, Branding, Communications Strategy, Toronto
BlackBerry ($BBRY) must die. The company announced today that it is to end production of its Classic handset, reigniting the debate about the company’s future. Many question whether it has one.  As a long-term observer – and critic – of the company’s communications mis-steps, it is clear that BlackBerry’s biggest problem is not the devices, but its ability to sellContinue Reading
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Nobody cares about BlackBerry anymore

By Lyndon Johnson On May 14, 2016 · Add Comment · In Branding, Public Relations
The truth is that nobody cares about BlackBerry anymore
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Why did Target fail in Canada?

By Lyndon Johnson On May 14, 2016 · Add Comment · In Branding, Public Relations, Toronto
Why did Target fail in Canada?
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