PR, Retainer Fee, Savings

PR Problems? What they are, and what they aren’t!

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I read articles that talk about a company having a PR problems multiple times every day.  Most of the problems that are described aren’t. They’re operational problems; reputation problems; ethics problems.  They might be a problem that the communications department within the organization but they’re not public relations problems. That’s not to say that thereContinue Reading

Is AI The Future Of Retail?

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Disclosure: I am a Microsoft Advocate.  I have been provided with access to some of the company’s new technology – a Surface Book 2 – for evaluation purposes, as well as getting privileged access to some Microsoft Canada executives.  In return, Microsoft has asked that I share any opinions and insights with readers of thisContinue Reading

The Traditional public relations business model doesn’t work

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The PR industry is hiding a dirty little secret that it doesn’t want you to find out about.  Don’t tell anybody I told you… but the traditional PR ‘sausage factory’ of client win… press release… e-mail/wire distribution… media outreach… interview… coverage… product release… press release… email/wire distribution… media outreach… interview… coverage… [repeat to fade] doesn’t work anyContinue Reading

A public relations + marketing checklist for startup & smallbiz founders

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A  read lots of articles about public relations for startups and early-stage businesses, offering entrepreneurs tips and advice on how to best promote their companies.  Most of them focus on the media piece [the publicity] rather than the public relations part [the relationship building] but this piece from Founderdating.com, written by Talentbin’s Peter Kazanjy stoodContinue Reading