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Change the way you pay for public relations and marketing

By Lyndon Johnson On February 16, 2017 · Add Comment · In Communications Strategy, Lean Communications Framework, Lean Communications Methodology, Public Relations, Strategy
Change the way you pay public relations marketing The starting price for hiring a traditional public relations agency is $15,000, plus taxes.  The average monthly retainer fee is upwards of $5000 per month and most want a minimum of a three month commitment.  That’s before you’ve even started to do anything. In return an agency will sell you aContinue Reading
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Change the way you access public relations and marketing

By Lyndon Johnson On February 13, 2017 · Add Comment · In Communications Strategy, Lean Communications Framework, Lean Communications Methodology, Marketing, Public Relations, Strategy, Toronto
More than 98 percent of entrepreneurs are unable to access the pr and marketing help they need to grow their businesses. Why? Because most agencies want a minimum of $5,000 per month and a minimum commitment of 3 months before they’ll do help you. In return for $15,000 most agencies provide cookie-cutter tactical programmes, rather thanContinue Reading
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Change the way you think about public relations & marketing

By Lyndon Johnson On February 12, 2017 · Add Comment · In Communications Strategy, Marketing, Public Relations, Strategy, Toronto
Change the way you think about public relations & marketing Public relations has a serious credibility issue. It’s expensive – an average agency retainer costs between 5 and 10 thousand dollars a month. It is hard to measure. At least, the way most agencies approach it it is impossible to measure. Most firms don’t evenContinue Reading
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Alternative Facts, Fake News & Inaccurate Reporting

By Lyndon Johnson On January 22, 2017 · Add Comment · In Communications Strategy, Storytelling, Strategy, Toronto
Alternative Facts, Fake News & Inaccurate Reporting After KellyAnne Conway‘s interview with NBC this morning the term “alternative facts” has been trending on Twitter. Throughout the US election we heard the term “Fake News” in almost every report.  It appears we’ll be using and discussing it for the next few years. Trump Press Secretary SeanContinue Reading
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Trump’s PR problems are more serious than I thought

By Lyndon Johnson On January 19, 2017 · Add Comment · In Communications Strategy, Public Relations, Publicity, Strategy, Toronto
Trump’s PR problems are more serious than I thought Just before election day I wrote about Donald Trump’s Public Relations problem.  I argued his most serious problem was the alienation of mainstream Republican voters, and a large number of it’s elected officials. We all know what happened. Damaging relationships with voters Fast forward to todayContinue Reading
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Ask These Questions When Journalists Call | Checklist

By Lyndon Johnson On January 17, 2017 · Add Comment · In Communications Strategy, Lean Communications Methodology, Public Relations, Publicity, Strategy, Toronto
Ask These Questions When Journalists Call Entrepreneurs want journalists to be interested in their businesses, but can often be intimidated by the prospect of dealing with the media.  There’s really no need. Ask these questions when journalists call: Ask the journalist: What do you need? What’s your deadline? Where can I reach you? Then, whateverContinue Reading
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Media Relations 101 – Journalists want sources not pitches

By Lyndon Johnson On January 2, 2017 · Add Comment · In Communications Strategy, Lean Communications Framework, Lean Communications Methodology, Publicity, Strategy, Toronto
Media 101 | Journalists want sources not pitches If you want more media coverage become a source.  Journalists want reliable, informed and credible sources. The one thing they don’t want is more pitches. It is the first thing I explain to every entrepreneur. Traditional PR firms don’t tell them this. Having been a journalist the firstContinue Reading
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Audi tries to think different about advertising

By Lyndon Johnson On December 27, 2016 · Add Comment · In Branding, Communications Strategy, Public Relations, Strategy, Toronto
, I’m surprised that nobody has tried it before. When I heard Audi’s 60-second spot ‘Join the League of Performance’ there was no mistaking exactly what the company had tried to do. Apple’s famous ‘think different’ commercial is legendary. The company celebrated people who by, the company suggested, thinking differently to the majority had changedContinue Reading
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Lean Communications Playbook

Entrepreneurs: Build Your PR & Marketing Playbook

By Lyndon Johnson On December 20, 2016 · Add Comment · In Communications Strategy, Lean Communications Framework, Lean Communications Methodology, Marketing, Measurement, Public Relations, Toronto
Entrepreneurs: Build Your PR & Marketing Playbook Entrepreneurs are in a hurry.  They want to see their visions turned in to reality as quickly as possible. Sometimes that hinders their progress, rather than helping. Entrepreneurs are like Quarterbacks trying to move their team down the field.  They can see the end zone and are looking forContinue Reading
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PR Industry Has Been In Fake News & Alternative Fact Business For Years

By Lyndon Johnson On December 19, 2016 · Add Comment · In Communications Strategy, Lean Communications Framework, Lean Communications Methodology, Public Relations, Publicity, Strategy, Toronto
PR Industry Has Been In Fake News Business For Years Fake news is a hot topic since the 2016 US Election.  But in reality, fake news is nothing new.  It’s not even news. The PR industry – or the PRublicity industry, as I call it – has been in the business of fake news andContinue Reading
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