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Fake News Solution: journalism

Journalism Is The Solution To Fake News

By Lyndon Johnson On December 16, 2016 · Add Comment · In Communications Strategy, Storytelling, Toronto
Journalism Is The Solution To Fake News Solution Journalism is the solution to fake news.  As a recovering broadcast journalist (I spent almost the first six years of my career working in local news and sport) I’ve watched most media outlets move from journalism to content syndication. Looking at this image it’s not about the outletContinue Reading
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Magic Leap – Communications Lessons For Every Startup

By Lyndon Johnson On December 15, 2016 · Add Comment · In Communications Strategy, Lean Communications Framework, Lean Communications Methodology, Marketing, Public Relations, Publicity, Strategy, Toronto
Magic Leap – Communications Lessons For Every Startup I’m going to be honest with you – I don’t know much about Magic Leap. Earlier this week I started seeing Google Alerts about them losing their Head of PR. Reading a few stories it struck me that there are some lessons every entrepreneur can learn from theContinue Reading
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BBC Apprentice Series 12 Episode 8 – London Landmarks

By Lyndon Johnson On December 12, 2016 · Add Comment · In BBC Apprentice, Communications Strategy, Marketing, Strategy, Toronto
BBC Apprentice Series 12 Episode 8 – London Landmarks The task in Episode 8 of The Apprentice Season 12 is to put on an event at one of two London landmark venues.  I’ve chosen to select Madam Tussauds for the purposes of this blog. The obvious draw here is the celebrities.  We live in aContinue Reading
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BBC Apprentice Series 12 Episode 10 – Gin Task

By Lyndon Johnson On December 12, 2016 · Add Comment · In BBC Apprentice, Branding, Communications Strategy, Marketing, Strategy, Toronto
BBC Apprentice Series 12 Episode 10 – Gin Task The task for The Apprentice candidates in Series 12 Episode 10 is to create a new Gin product along with a visual brand identity. My initial thoughts are to focus on the luxury market.  Lots of existing companies go with green coloured labels of bottles & somethingContinue Reading
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BBC Apprentice Series 12 Episode 5 – Cycling Crowdfunding

By Lyndon Johnson On December 12, 2016 · Add Comment · In BBC Apprentice, Communications Strategy, Lean Communications Methodology, Marketing, Strategy, Toronto
BBC Apprentice Series 12 Episode 5 – Cycling Crowdfunding With this task the key is going to be finding people that ride bikes – and finding them en mass.  This isn’t a general consumer task, it’s all about focusing on a niche.  I’d call Cycling Weekly and find online communities and cycle clubs.  It isContinue Reading
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BBC Apprentice Series 12 Episode 2 – Japanese Jeans

By Lyndon Johnson On December 12, 2016 · Add Comment · In BBC Apprentice, Branding, Communications Strategy, Marketing, Strategy, Toronto
BBC Apprentice Series 12 Episode 2 – Japanese Jeans In the BBC Apprentice Series 12 Episode 2 – Japanese Jeans task contestants had to create a new jeans brand. What’s Japanese for Jeans? Jinzu. That’s what I would have called the jeans in this task. ‘Jinzu – Japanese for Jeans’ would have been my advertising sloganContinue Reading
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Stop Marketing Like a Fortune 500 Company. Start marketing like a startup.

By Lyndon Johnson On December 8, 2016 · Add Comment · In Communications Strategy, Lean Communications Framework, Lean Communications Methodology, Marketing, Public Relations, Toronto
Stop marketing like a Fortune 500 company. Start marketing like a startup. One of the most common mistakes I see entrepreneurs make is trying to emulate the strategies of Fortune 500 companies. Either that or they try to copy what others have done in the hope that it delivers the same results for their business. Stop marketingContinue Reading
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Startup PR & Marketing | Disciplines & Tools Explained

By Lyndon Johnson On December 7, 2016 · Add Comment · In Communications Strategy, Lean Communications Framework, Marketing, Public Relations, Toronto
This is a post I’ve been meaning to write for a while. It’s important. I frequently have a conversation with entrepreneurs explaining the difference between communications disciplines – PR, marketing & publicity – and the implementation tools used to deliver campaigns. There’s a lot of confusion, both inside the industry and amongst entrepreneurs and itContinue Reading
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7 Steps to Effective PR Strategies

By Lyndon Johnson On November 23, 2016 · Add Comment · In Communications Strategy, Lean Communications Framework, Lean Communications Methodology, Toronto
7 Steps to Effective PR Strategies 1. In the top left in the box called ‘Desired Outcome’ write down one desired outcome from public relations activity that is achievable within the next 90 days. It must be realistic, specific, and measurable. 2. In the top right of the canvas marked ‘Assumptions’ write down the namesContinue Reading
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7 Steps to finding Product Marketing Fit™

By Lyndon Johnson On November 23, 2016 · Add Comment · In Communications Strategy, Lean Communications Framework, Lean Communications Methodology, Strategy, Toronto
7 Steps to finding Product Marketing Fit™ 1. In the top left in the box called ‘Desired Outcome’ write down one desired outcome from public relations activity that is achievable within the next 90 days. It must be realistic, specific, and measurable. 2. In the top right of the canvas marked ‘Assumptions’ write down theContinue Reading
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