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Growing A Startup Is Like A Game Of Football

A Game of Inches

By Lyndon Johnson On September 15, 2019 · Add Comment · In Communications Strategy, Lean Communications Framework, Lean Communications Methodology, Marketing, Public Relations, Strategy
This afternoon I watched a pick-up game of football.  Almost every play was an attempt at a long pass.  Most were incomplete. It’s a problem I see regularly with startup and small business marketing strategies.  Rather than moving the ball down the field with a combination of short runs and passes, the go-to play isContinue Reading
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Generating Commercially-valuable Awareness | VIDEO

By Lyndon Johnson On September 12, 2019 · Add Comment · In #AgileMarketing, Agile Marketing, Communications Strategy, Lean Agile, Lean Communications Framework, Lean Communications Methodology, Measurement, Media Relations, Media Relationships, Public Relations, Publicity, Strategy

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Compelling Commercially-valuable Marketing Actions | VIDEO

By Lyndon Johnson On September 12, 2019 · Add Comment · In #AgileMarketing, Agile Marketing, Communications Strategy, Lean Agile, Lean Communications Framework, Lean Communications Methodology, Marketing, Measurement, Strategy

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Why Removing The Labels Makes Sense

By Lyndon Johnson On September 10, 2019 · Add Comment · In #AgileMarketing, Agile Marketing, Communications Strategy, Lean Agile, Lean Communications Framework, Lean Communications Methodology, Strategy
Two recent studies by MuckRack and Releasd told us what we already knew: that demonstrating the value of what we do is the #1 worry for the majority of the PR industry. The reports also highlighted that senior executives don’t understand the value it delivers.  This is not – or at least, should not, beContinue Reading
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Building Actionable Relationships For Marketing Success | VIDEO

By Lyndon Johnson On September 4, 2019 · Add Comment · In Business Model Innovation, Communications Strategy, Lean Communications Methodology, Marketing, Public Relations

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An Introduction to Lean Communications Methodology | VIDEO | Staples Spotlight

By Lyndon Johnson On September 4, 2019 · Add Comment · In Communications Strategy, Lean Communications Framework, Lean Communications Methodology, Marketing, Measurement, Media Relations, Public Relations, Publicity, Strategy, Toronto

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Evidence-based Public Relations & Marketing Strategies

By Lyndon Johnson On July 8, 2019 · Add Comment · In Communications Strategy, Lean Communications Framework, Lean Communications Methodology, Marketing, Strategy, Toronto
Listening to a webinar hosted by David Bland and Alex Osterwalder on the topic of testing business ideas they discussed the relative value of the idea and evidence that a business model will build a successful company.  Too often the focus is placed on the idea rather than evidence that the product or service –Continue Reading
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PR, Retainer Fee, Savings

PR Problems? What they are, and what they aren’t!

By Lyndon Johnson On April 5, 2019 · Add Comment · In Communications Strategy, Lean Communications Methodology, Public Relations, Strategy, Toronto
I read articles that talk about a company having a PR problems multiple times every day.  Most of the problems that are described aren’t. They’re operational problems; reputation problems; ethics problems.  They might be a problem that the communications department within the organization but they’re not public relations problems. That’s not to say that thereContinue Reading
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Innovation, Business Model Design, Invincible Companies

Business model innovation in public relations

By Lyndon Johnson On February 8, 2019 · Add Comment · In Communications Strategy, Lean Communications Methodology, Strategy
The business model for the public relations industry hasn’t changed in more than two decades. How do I know? I joined the industry in the last 90s. Nothing has changed fundamentally since that time. Agencies charge a retainer fee – generally based on a prospective customer’s budget – in return for pre-determined services. The focusContinue Reading
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The DNA of a successful PR and marketing strategy

By Lyndon Johnson On November 29, 2018 · Add Comment · In #AgileMarketing, Agile Marketing, Communications Strategy, Lean Agile, Lean Communications Framework, Lean Communications Methodology, Strategy, Toronto
I’m fascinated by communications strategy.  I spend hours looking at what makes a strategy work – and what makes it fail.  As part of the work I’ve done to develop The Lean Communications Framework, I’ve been looking at the component parts of some well known – and successful – PR and marketing strategies.   In thisContinue Reading
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