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The PR industry needs a leader

By Lyndon Johnson On May 13, 2016 · Add Comment · In Communications Strategy, Lean Communications Framework, Lean Communications Methodology, Public Relations, Strategy, Toronto
The PR industry has lacked a credible leader for many years - probably as many as I have been working in it. That's too long.
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How to measure the ROI of public relations activity

By Lyndon Johnson On May 13, 2016 · Add Comment · In Communications Strategy, Lean Communications Framework, Lean Communications Methodology, Measurement, Public Relations, Strategy, Toronto
Rather than trying to measure the value of public relations using an abstract like advertising equivalency what if we measure it on something that we already has value - relationship strength?
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Public relations is a startup business strategy…

By Lyndon Johnson On May 13, 2016 · Add Comment · In Communications Strategy, Lean Communications Framework, Public Relations, Strategy, Toronto
PR is associated by most, including the majority of people charging customers thousands of dollars every month for the privilege when they provide publicity and promotion services. That's not what I do.
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What is the definition of marketing?

By Lyndon Johnson On May 13, 2016 · Add Comment · In Marketing, Strategy, Toronto
The only goal of marketing is to compel a defined person or group of people to take a specific action. Promotion, as part of marketing, is also known as marketing communications.
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BlackBerry Needs to THINK DIFFERENT

By Lyndon Johnson On May 8, 2016 · Add Comment · In $AAPL, $BBRY, Communications Strategy, Public Relations, Strategy, Toronto
Nobody takes the company seriously anymore. It's a troubled company with more attempts at recovering its lost dominance that most people assume the company has failed. Nobody knows what the company stands for these days.
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THIS is the future of PR

By Lyndon Johnson On May 8, 2016 · Add Comment · In #AgileMarketing, Agile Marketing, Communications Strategy, Lean Agile, Lean Communications Framework, Lean Communications Methodology, Public Relations, Strategy, Toronto
Much has been written about the future of PR. The PR industry is either in denial or simply hopes that by asking the question often enough it will eventually convince its customers to give it what it wants.
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Is It Time You ‘Steve’ Your Product Catalog?

By Lyndon Johnson On May 1, 2016 · Add Comment · In $AAPL, Communications Strategy, Public Relations, Strategy, Toronto
Is it time You ‘Steve’ your product catalog? Most companies sell too many products. They tweak feature sets, speed and feeds and accidentally create a new product. Or, they don’t want to miss out on sales opportunities, and so create products to cater for every possible customer possibility. Over time, product catalogs become bloated.  TheyContinue Reading
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What Entrepreneurs Can Learn About Social Media From Ford Motor Company

By Lyndon Johnson On January 13, 2013 · Add Comment · In Communications Strategy, Entrepreneurship, Media Relations, Storytelling, Strategy, Toronto
Disclosure: I was invited, as their guest, to Ford’s Digital Summit held in Detroit .  The summit coincided with the North American International Auto Show.  They paid for my flights, accommodation and provided both transportation and hospitality for my two-day trip.  They also provided media accreditation for one day of the show.   In return, they haveContinue Reading
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Defamation [and the legal definition of ‘publication’]

By Lyndon Johnson On May 7, 2012 · Add Comment · In Communications Strategy, Strategy
Disclaimer: this post is not intended to be legal advice not should decisions be taken based on it.  This post draws on my understanding of defamation laws from study of it in the UK and having been a working broadcast journalist for almost a decade.   I’m seeing a worrying trend online lately.  It’s especiallyContinue Reading
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