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What Use Is Hype For Growing A Business?

By Lyndon Johnson On December 14, 2017 · Add Comment · In Communications Strategy, Lean Communications Methodology, Publicity, Strategy, Toronto
The common belief is that the more you hype something the more attractive it becomes to your target audience.  The truth is that the more you hype the less believable your claims become and the higher you set expectations, the more likely it is that you will fall short.
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Marketing Is 80:20

By Lyndon Johnson On December 14, 2017 · Add Comment · In Communications Strategy, Lean Communications Methodology, Marketing, Strategy, Toronto
You know the 80:20 rule, right?  80 percent of your new business comes from 20 percent of your customer-base – so why do the majority of companies not spend the same proportion of their marketing energy, resources and budget on one-fifth of their customers and audience-base?
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When Should I Start To Think About Public Relations?

By Lyndon Johnson On December 14, 2017 · Add Comment · In Communications Strategy, Lean Communications Methodology, Public Relations, Strategy, Toronto
This is a question we get asked frequently by entrepreneurs, so we thought we’d make it the topic of today’s THINK PR Espresso.  Timing is an important part of effective public relations and getting it wrong could have a significant impact on your chances of successfully growing your business. Here’s a presentation that I gaveContinue Reading
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What is Effective PR?

By Lyndon Johnson On December 14, 2017 · Add Comment · In Communications Strategy, Lean Communications Methodology, Strategy, Toronto
Effective PR is the delivery of the right message to the right audience at the right time and via the right delivery mechanism in order to build a relationship. There are an increasing number of articles published in both the PR industry media and in entrepreneur magazines and websites that offer ‘X things you shouldContinue Reading
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What Is Social Media?

By Lyndon Johnson On December 14, 2017 · Add Comment · In Communications Strategy, Lean Communications Methodology, Strategy, Toronto
Social Media is about the real-time internet. It’s about the opportunity to share ideas and information with an audience in real time. Social Media Marketing isn’t about posting stuff to Facebook or Twitter, or any of the other platforms – it’s about marketing, using the real-time web as a two-way delivery channel. Here’s a postContinue Reading
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What Is Marketing?

By Lyndon Johnson On December 14, 2017 · Add Comment · In Communications Strategy, Lean Communications Methodology, Marketing, Strategy, Toronto
Marketing is a term that is used widely but understood rarely.  Marketing has 4 key components – 4 Ps: Product, Price, Place and Promotion.  The majority of people that talk about marketing are only talking about promotion. Marketing communications is the use of a variety of tools & channels, including brochures, flyers, targeted adverts, socialContinue Reading
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Startup and SmallBiz PR Basics

By Lyndon Johnson On December 14, 2017 · Add Comment · In Communications Strategy, Lean Communications Methodology, Marketing, Public Relations, Publicity, Strategy, Toronto
If you want an overview of the fundamental principles of PR for small businesses and startups this is worth a watch.  It’s more than two and a half hours, but it explains the theory and practice behind successfully using public relations to deliver the right message to the right audience at the right time viaContinue Reading
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The 4 Rs of Effective Public Relations & Marketing

By Lyndon Johnson On December 14, 2017 · Add Comment · In Communications Strategy, Lean Communications Methodology, Marketing, Public Relations, Strategy, Toronto
At the end of last week I ran a session on the fundamentals of any startup public relations and marketing program.  There are essentially four pillars that entrepreneurs must address in order for PR and marketing to add value to their new businesses  – let’s call them the 4 Rs. The Right message The RightContinue Reading
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Why Doesn’t My PR Strategy Work?

By Lyndon Johnson On December 14, 2017 · Add Comment · In Communications Strategy, Lean Communications Methodology, Public Relations, Strategy, Toronto
There are seven common reasons that public relations programmes don’t deliver the results that you want.  He’s a quick overview: Your message is wrong.  Most PR programs are focused on awareness, without actually taking the time to consider whether the message that’s being communicated is the right one.  If the message is wrong all theContinue Reading
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The “Expert” Myth

By Lyndon Johnson On December 14, 2017 · Add Comment · In Communications Strategy, Lean Communications Methodology, Marketing, Strategy, Toronto
I’ve written about this before, and I’m writing again because it’s important.  It’s what I’m calling The Expert Myth. I hear almost every day that if you have a blog you are an expert in whatever topic you’re writing about – and nothing could be further from the truth.  Just because you have a pointContinue Reading
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