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Growing A Startup Is Like A Game Of Football

A Game of Inches

By Lyndon Johnson On September 15, 2019 · Add Comment · In Communications Strategy, Lean Communications Framework, Lean Communications Methodology, Marketing, Public Relations, Strategy
This afternoon I watched a pick-up game of football.  Almost every play was an attempt at a long pass.  Most were incomplete. It’s a problem I see regularly with startup and small business marketing strategies.  Rather than moving the ball down the field with a combination of short runs and passes, the go-to play isContinue Reading
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Compelling Commercially-valuable Marketing Actions | VIDEO

By Lyndon Johnson On September 12, 2019 · Add Comment · In #AgileMarketing, Agile Marketing, Communications Strategy, Lean Agile, Lean Communications Framework, Lean Communications Methodology, Marketing, Measurement, Strategy

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Building Actionable Relationships For Marketing Success | VIDEO

By Lyndon Johnson On September 4, 2019 · Add Comment · In Business Model Innovation, Communications Strategy, Lean Communications Methodology, Marketing, Public Relations

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An Introduction to Lean Communications Methodology | VIDEO | Staples Spotlight

By Lyndon Johnson On September 4, 2019 · Add Comment · In Communications Strategy, Lean Communications Framework, Lean Communications Methodology, Marketing, Measurement, Media Relations, Public Relations, Publicity, Strategy, Toronto

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Evidence-based Public Relations & Marketing Strategies

By Lyndon Johnson On July 8, 2019 · Add Comment · In Communications Strategy, Lean Communications Framework, Lean Communications Methodology, Marketing, Strategy, Toronto
Listening to a webinar hosted by David Bland and Alex Osterwalder on the topic of testing business ideas they discussed the relative value of the idea and evidence that a business model will build a successful company.  Too often the focus is placed on the idea rather than evidence that the product or service –Continue Reading
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PR, Marketing, Glossary, Definitions

PR & Marketing Glossary of Terms for Entrepreneurs

By Lyndon Johnson On December 19, 2017 · Add Comment · In Branding, Marketing, Public Relations, Publicity, Strategy, Toronto
Actionable relationship = a relationship that has marketing value because the person or group of people will take a specific action when asked to do so Advertising = the placement of owned (media) content for a fee.  The rate varies depending on the location, duration, the number of people that are likely to see it,Continue Reading
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How To Sell Your Product Or Service Like Elon Musk

By Lyndon Johnson On December 15, 2017 · Add Comment · In Communications Strategy, Entrepreneurship, Marketing, Public Relations, Strategy, Toronto
When I work with entrepreneurs I ask them repeatedly to tell me what their business does.     In the majority of cases they talk about feature and function, rather than about the value it delivers to their customers. It’s often the biggest hurdle to growing a business. An effective value proposition focuses on the value toContinue Reading
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Do I Need Public Relations, Marketing or Publicity?

By Lyndon Johnson On December 15, 2017 · Add Comment · In Communications Strategy, Marketing, Measurement, Media Relations, Public Relations, Publicity, Strategy, Toronto
*Before you read this post please check out my definitions of public relations, marketing and publicity. It’ll take you less than two minutes. PR is the process of building and maintaining strong relationships with the people that are critical to the attainment of a goal. Marketing is compelling a defined person or group to takeContinue Reading
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Most PR + Marketing is Publicity

By Lyndon Johnson On December 15, 2017 · Add Comment · In Communications Strategy, Marketing, Public Relations, Publicity, Strategy, Toronto
Last year I wrote a blog post about how I felt that most PR was either marketing or publicity.  In this edition of the THINK PR Espresso I revisit the topic and see whether anything has changed. Watch another THINK PR Espresso for help with PR, marketing and publicity strategy.       AUTHOR DETAILS Lyndon JohnsonContinue Reading
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Why Bad Content Makes PR More Important

By Lyndon Johnson On December 15, 2017 · Add Comment · In Marketing, Public Relations, Toronto
There’s been an article doing the rounds suggesting that content marketing could kill PR When you read the piece, the point being made by +Christopher Penn is that bad content could damage the effectiveness of media relationships because journalists won’t like being pitched bad content. I’m not justifying it but, trust me, journalists are usedContinue Reading
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