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Measuring Marketing is Binary

By Lyndon Johnson On July 6, 2017 · Add Comment · In Marketing, Measurement, Strategy, Toronto
Marketing has become overly complex. Many of the articles I read on the topic, whether traditional – analogue – marketing or using new online platforms and digital tools, fail to explain the essence of marketing. Ask many marketing ‘professionals’ to define marketing and they’d fail to do it in a single sentence. Marketing is simpleContinue Reading
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Redesigning public relations and marketing for entrepreneurs

By Lyndon Johnson On June 6, 2017 · Add Comment · In Communications Strategy, Lean Communications Framework, Lean Communications Methodology, Marketing, Measurement, Public Relations, Publicity, Strategy, Toronto
Recently I talked with Rivers Corbett, host of the Startup Canada Podcast, about how I’m redesigning public relations and marketing for entrepreneurs. We talked about: the need for clear definitions for public relations, marketing and publicity why most entrepreneurs should focus on building key relationships rather than media coverage the challenges associated with disruptive innovationContinue Reading
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Lean Communications Playbook

Entrepreneurs: Build Your PR & Marketing Playbook

By Lyndon Johnson On December 20, 2016 · Add Comment · In Communications Strategy, Lean Communications Framework, Lean Communications Methodology, Marketing, Measurement, Public Relations, Toronto
Entrepreneurs: Build Your PR & Marketing Playbook Entrepreneurs are in a hurry.  They want to see their visions turned in to reality as quickly as possible. Sometimes that hinders their progress, rather than helping. Entrepreneurs are like Quarterbacks trying to move their team down the field.  They can see the end zone and are looking forContinue Reading
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PR, Marketing & Publicity – The Future is Lean

By Lyndon Johnson On August 12, 2016 · 1 Comment · In #AgileMarketing, Agile Marketing, Communications Strategy, Lean Agile, Lean Communications Framework, Lean Communications Methodology, Marketing, Measurement, Public Relations, Publicity, Strategy, Toronto
Making pr and marketing affordable, accessible, transparent & measurable for entrepreneurs A few years ago I started to think about a better way for entrepreneurs to get access to, use and measure the value of PR, marketing & publicity. How could I help entrepreneurs use PR and marketing in order to grow their businesses? I didContinue Reading
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Thoughts on AMEC Integrated Evaluation Framework

By Lyndon Johnson On June 22, 2016 · 2 Comments · In Communications Strategy, Lean Communications Framework, Lean Communications Methodology, Measurement, Public Relations, Publicity, Toronto
How we #MeasurePR needs to change – and anything that helps measure the commercial impact of public relations, marketing and publicity is a good thing as far as I’m concerned.  It’s been a topic of discussion for many years within the industry – the last 20 that I’ve been working in communications but there haven’t beenContinue Reading
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What Is Influencer Marketing?

By Lyndon Johnson On May 16, 2016 · Add Comment · In Communications Strategy, Marketing, Measurement, Strategy, Toronto
What is an influencer?
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An entrepreneur’s guide to measuring PR

By Lyndon Johnson On May 14, 2016 · Add Comment · In Communications Strategy, Lean Communications Framework, Lean Communications Methodology, Measurement, Public Relations, Toronto
Here's how to measure public relations
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Why Are PR Retainer Fees SO Expensive?

By Lyndon Johnson On May 13, 2016 · Add Comment · In Measurement, Public Relations, Toronto
Why is public relations so expensive - and what is the average retainer fee?
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How to measure the ROI of public relations activity

By Lyndon Johnson On May 13, 2016 · Add Comment · In Communications Strategy, Lean Communications Framework, Lean Communications Methodology, Measurement, Public Relations, Strategy, Toronto
Rather than trying to measure the value of public relations using an abstract like advertising equivalency what if we measure it on something that we already has value - relationship strength?
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