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How To Sell Your Product Or Service Like Elon Musk

By Lyndon Johnson On December 15, 2017 · Add Comment · In Communications Strategy, Entrepreneurship, Marketing, Public Relations, Strategy, Toronto
When I work with entrepreneurs I ask them repeatedly to tell me what their business does.     In the majority of cases they talk about feature and function, rather than about the value it delivers to their customers. It’s often the biggest hurdle to growing a business. An effective value proposition focuses on the value toContinue Reading
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Choosing a PR company? These are the questions to ask.

By Lyndon Johnson On December 15, 2017 · Add Comment · In Lean Communications Methodology, Public Relations, Strategy, Toronto
The basis on which the strategy is built What assumptions are they making (and what happens if those assumptions are false)? What’s the pricing structure – how does it align with the retainer fee to deliver the strategy How often is the strategy reviewed? What’s the process for reviewing the strategy and fine-tuning it? WhatContinue Reading
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Do I Need Public Relations, Marketing or Publicity?

By Lyndon Johnson On December 15, 2017 · Add Comment · In Communications Strategy, Marketing, Measurement, Media Relations, Public Relations, Publicity, Strategy, Toronto
*Before you read this post please check out my definitions of public relations, marketing and publicity. It’ll take you less than two minutes. PR is the process of building and maintaining strong relationships with the people that are critical to the attainment of a goal. Marketing is compelling a defined person or group to takeContinue Reading
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Is PR Dead?

By Lyndon Johnson On December 15, 2017 · Add Comment · In Public Relations, Publicity, Toronto
A few weeks ago I read a piece in PR week by former Edelman EMEA CEO Robert Phillips pronouncing that public relations is dead.  It’s something I’ve long said and Robert made some very valid points: “PR is dead.  Its business model, dominated on the consultancy side by bloated networks selling bureaucracy over transformation and generalists over deepContinue Reading
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Copy Apple’s PR Strategy – Not Apple’s Publicity Strategy

By Lyndon Johnson On December 15, 2017 · Add Comment · In $AAPL, Media Relations, Public Relations, Publicity, Toronto, Uncategorized
I read this article by Ed Zitron on the Inc website earlier and tried to comment.  When the comment wouldn’t load for technical reasons [I’m assuming] I thought the comment was worth turning it in to a short blog post. The point Ed makes is that most  companies shouldn’t try to emulate Apple’s publicity strategy.Continue Reading
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A public relations + marketing checklist for startup & smallbiz founders

By Lyndon Johnson On December 15, 2017 · Add Comment · In Communications Strategy, Entrepreneurship, Public Relations, Strategy, Toronto
A  read lots of articles about public relations for startups and early-stage businesses, offering entrepreneurs tips and advice on how to best promote their companies.  Most of them focus on the media piece [the publicity] rather than the public relations part [the relationship building] but this piece from Founderdating.com, written by Talentbin’s Peter Kazanjy stoodContinue Reading
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Why You Shouldn’t Pay a PR Agency Retainer

By Lyndon Johnson On December 15, 2017 · Add Comment · In Communications Strategy, Public Relations, Publicity, Strategy, Toronto
  If you’re a small business or startup and paying a traditional PR company to manage the relationships between your organization and the media here are three reasons you might want to reconsider the arrangement. Watch another THINK PR Espresso for help with PR, marketing and publicity strategy?       AUTHOR DETAILS Lyndon Johnson is theContinue Reading
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The Repetition Myth of Public Relations

By Lyndon Johnson On December 15, 2017 · Add Comment · In Communications Strategy, Public Relations, Publicity, Toronto
 There’s a myth started by the public relations industry that the more you repeat something the more credible it becomes. But, is it true?  That’s the topic of today’s THINK Public Relations Espresso. Watch another THINK PR Espresso for help with PR, marketing and publicity strategy?     AUTHOR DETAILS Lyndon Johnson is the founder andContinue Reading
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Most PR + Marketing is Publicity

By Lyndon Johnson On December 15, 2017 · Add Comment · In Communications Strategy, Marketing, Public Relations, Publicity, Strategy, Toronto
Last year I wrote a blog post about how I felt that most PR was either marketing or publicity.  In this edition of the THINK PR Espresso I revisit the topic and see whether anything has changed. Watch another THINK PR Espresso for help with PR, marketing and publicity strategy.       AUTHOR DETAILS Lyndon JohnsonContinue Reading
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What Is Engagement?

By Lyndon Johnson On December 15, 2017 · Add Comment · In Communications Strategy, Lean Communications Methodology, Media Relations, Public Relations, Toronto
Engagement comes up in almost every conversation about PR, marketing and publicity, yet very few people are able to define it, how you measure it, or the value it delivers to an organization. What it’s not is an exchange on twitter or Facebook or shared content because you have asked them to. Engagement is theContinue Reading
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