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The Repetition Myth of Public Relations

By Lyndon Johnson On December 15, 2017 · Add Comment · In Communications Strategy, Public Relations, Publicity, Toronto
 There’s a myth started by the public relations industry that the more you repeat something the more credible it becomes. But, is it true?  That’s the topic of today’s THINK Public Relations Espresso. Watch another THINK PR Espresso for help with PR, marketing and publicity strategy?     AUTHOR DETAILS Lyndon Johnson is the founder andContinue Reading
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Most PR + Marketing is Publicity

By Lyndon Johnson On December 15, 2017 · Add Comment · In Communications Strategy, Marketing, Public Relations, Publicity, Strategy, Toronto
Last year I wrote a blog post about how I felt that most PR was either marketing or publicity.  In this edition of the THINK PR Espresso I revisit the topic and see whether anything has changed. Watch another THINK PR Espresso for help with PR, marketing and publicity strategy.       AUTHOR DETAILS Lyndon JohnsonContinue Reading
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What’s The Difference Between A Press Release & A News Release

By Lyndon Johnson On December 15, 2017 · Add Comment · In Communications Strategy, Lean Communications Methodology, Publicity, Strategy, Toronto
It’s very simple.  A press release is about distributing a single piece of information to as large an audience as possible, via the media.  A news release is about communicating news to an identified audience.  What’s the difference between information and news?  That will be the topic for tomorrow’s PR espresso.        Continue Reading
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How Much Should I Pay For PR?

By Lyndon Johnson On December 15, 2017 · Add Comment · In Communications Strategy, Public Relations, Publicity, Toronto
Imagine you walk in to a store and see a jacket or top you like; or you walk on to the lot of an auto dealership looking for a new car. There’s no price on either item so you ask the price. “What’s your budget” the sales person asks. That’s how most PR agencies costContinue Reading
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Media Coverage Is Not Implied Endorsement

By Lyndon Johnson On December 15, 2017 · Add Comment · In Communications Strategy, Lean Communications Methodology, Media Relations, Publicity, Strategy, Toronto
There’s a myth that media coverage in an implied endorsement.  It’s not and, if we’re honest, never was.  The myth was harder to maintain in the days of print and the early days of the internet. But,in an environment where many journalists include a disclaimer on their social profiles that “a RT is not anContinue Reading
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What Is Awareness?

By Lyndon Johnson On December 14, 2017 · Add Comment · In Communications Strategy, Lean Communications Methodology, Media Relations, Publicity, Toronto
Awareness is what most PR agencies sell, but here’s why it is probably not what your business needs unless it is delivering the right message to the right audience, via the right channel and at the right time. Let’s face it, how many conversations have you ever started with a megaphone?  If your business needsContinue Reading
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Problem With Most Press Releases

By Lyndon Johnson On December 14, 2017 · Add Comment · In Communications Strategy, Media Relations, Media Relationships, Public Relations, Publicity, Toronto
Press releases are inextricably linked with PR – despite the fact that they are most often used as a publicity and promotion tool [there is no intent to use them to develop relationships with an audience – not even the media]. Press releases can – and, arguably, should be a valuable part of a smallContinue Reading
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When Is The Right Time For PR?

By Lyndon Johnson On December 14, 2017 · Add Comment · In Communications Strategy, Lean Communications Methodology, Public Relations, Publicity, Strategy, Toronto
  Timing is often overlooked by organizations planning their PR activities.  If the timing is wrong everything else you do could be in vain.  Imagine trying to start a conversation with somebody as they exit a room or start a conversation with somebody else! Most look at the best time for their business rather thanContinue Reading
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What Is The Right Message?

By Lyndon Johnson On December 14, 2017 · Add Comment · In Communications Strategy, Lean Communications Methodology, Publicity, Strategy, Toronto
There are four Rs at the heart of effective PR – delivering the right message, to the right audience, at the right time via the right channel. The message is often misunderstood by both PR professionals and their clients. Most PR agencies talk about the importance of creating “buzz” or “awareness” – you’ve only gotContinue Reading
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Whose Context Is It Anyway?

By Lyndon Johnson On December 14, 2017 · Add Comment · In Communications Strategy, Lean Communications Methodology, Marketing, Public Relations, Publicity, Strategy, Toronto
Context is the most often forgotten part of any PR, marketing and publicity strategy.  But it’s not yours that matters, it’s your audiences’. Watch another THINK PR Espresso for help with PR, marketing and publicity strategy?
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