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Alternative Facts, Fake News & Inaccurate Reporting

By Lyndon Johnson On January 22, 2017 · Add Comment · In Communications Strategy, Storytelling, Strategy, Toronto
Alternative Facts, Fake News & Inaccurate Reporting After KellyAnne Conway‘s interview with NBC this morning the term “alternative facts” has been trending on Twitter. Throughout the US election we heard the term “Fake News” in almost every report.  It appears we’ll be using and discussing it for the next few years. Trump Press Secretary SeanContinue Reading
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Fake News Solution: journalism

Journalism Is The Solution To Fake News

By Lyndon Johnson On December 16, 2016 · Add Comment · In Communications Strategy, Storytelling, Toronto
Journalism Is The Solution To Fake News Solution Journalism is the solution to fake news.  As a recovering broadcast journalist (I spent almost the first six years of my career working in local news and sport) I’ve watched most media outlets move from journalism to content syndication. Looking at this image it’s not about the outletContinue Reading
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BBC Apprentice Series 12 Episode 9 – VR Games Task

By Lyndon Johnson On December 12, 2016 · Add Comment · In BBC Apprentice, Marketing, Storytelling, Toronto
BBC Apprentice Series 12 Episode 9 – VR Games Task The task for The Apprentice candidates in Series 12 Episode 9 is to create a Virtual Reality (VR) game. They have to create the gameplay and visual identify and present it to industry insiders. VR is still a niche opportunity. But, companies like Google, SamsungContinue Reading
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5 things about storytelling every entrepreneur can learn from Bill Clinton

By Lyndon Johnson On July 28, 2016 · Add Comment · In Communications Strategy, Storytelling, Toronto
Startup Storytelling – 5 things every entrepreneur can learn from Bill Clinton I’ve been watching as much of the Democratic and Republican National Conventions as I can.  I’ve been comparing the tone, style and credentials of the speakers and looking for tips I can pass on to customers. At the Democratic Convention Bernie Saunders speechContinue Reading
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Storytelling: are you telling the right story?

By Lyndon Johnson On May 13, 2016 · Add Comment · In Communications Strategy, Lean Communications Methodology, Marketing, Storytelling, Strategy, Toronto
The key to effective story telling is to tell the story your audience wants to 'read'
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What Entrepreneurs Can Learn About Social Media From Ford Motor Company

By Lyndon Johnson On January 13, 2013 · Add Comment · In Communications Strategy, Entrepreneurship, Media Relations, Storytelling, Strategy, Toronto
Disclosure: I was invited, as their guest, to Ford’s Digital Summit held in Detroit .  The summit coincided with the North American International Auto Show.  They paid for my flights, accommodation and provided both transportation and hospitality for my two-day trip.  They also provided media accreditation for one day of the show.   In return, they haveContinue Reading
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