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How Russia Influenced The 2016 US Elections

By Lyndon Johnson On March 29, 2017 · Add Comment · In Communications Strategy, Lean Communications Framework, Lean Communications Methodology, Marketing, Public Relations, Toronto
Over the past few months I’ve heard the question, “is there any evidence of Russia influencing the outcome of the US Presidential election?”. From what I’ve read and heard, the answer is unquestionably yes. Influence and influencers Influence, and influencers, are part of the language of the communications industry. They’re the new darlings of theContinue Reading
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Look, Squirrel. Donald Trump’s Distraction Strategy

By Lyndon Johnson On March 20, 2017 · Add Comment · In Communications Strategy, Public Relations, Publicity, Strategy, Toronto
Pure Distraction First it was an accusation that President Obama “wiretapping” Trump Tower. Then it was that Obama hadn’t wiretapped Trump Tower, per se, but had conducted surveillance. Next it was based on media reports. Then it’s that rather than use a US agency, Obama had used UK spy agency GCHQ. Today it is accusations thatContinue Reading
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A message to social media wizards, sorceresses, ninjas, concierges & jedi

By Lyndon Johnson On March 14, 2017 · Add Comment · In Toronto
Stop it. Please. You’re doing yourself and the industry a disservice – and it has to stop. A few years ago I met a social media ‘ninja’ who says he has just a year of social media experience – and admits he knows nothing about marketing or public relations. He told me he can’t believeContinue Reading
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Want to change the value public relations & marketing delivers?

By Lyndon Johnson On February 26, 2017 · Add Comment · In Communications Strategy, Lean Communications Framework, Lean Communications Methodology, Marketing, Toronto
Want to change the value public relations & marketing delivers? Measure it differently! Chances are you’re measuring the return on your investment based on awareness. You’re also likely relying on awareness to deliver commercial value. The PR industry likes it that way. The problem with using awareness to measure the value of PR is thatContinue Reading
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Change the way you purchase public relations and marketing

By Lyndon Johnson On February 15, 2017 · Add Comment · In Toronto
PR agency beauty Pageant Hiring a PR company is a bit like a beauty pageant. Having made a long list of potential suppliers, a short-list is invited to pitch. Each firm presents a comprehensive programme of research, media relations, content creation, social media and influencer marketing. An agency calls it a strategy. The pitch isContinue Reading
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Change the way you access public relations and marketing

By Lyndon Johnson On February 13, 2017 · Add Comment · In Communications Strategy, Lean Communications Framework, Lean Communications Methodology, Marketing, Public Relations, Strategy, Toronto
More than 98 percent of entrepreneurs are unable to access the pr and marketing help they need to grow their businesses. Why? Because most agencies want a minimum of $5,000 per month and a minimum commitment of 3 months before they’ll do help you. In return for $15,000 most agencies provide cookie-cutter tactical programmes, rather thanContinue Reading
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Change the way you define public relations and marketing

By Lyndon Johnson On February 13, 2017 · Add Comment · In Toronto
Definitions Matter In order to get the most out of public relations it is important to understand what it is – and what it isn’t. Alphabet soup Over the last few years, the terms public relations, marketing and publicity have become interchangeable – to the detriment of all of them.  Without clear definitions it isContinue Reading
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Change the way you think about public relations & marketing

By Lyndon Johnson On February 12, 2017 · Add Comment · In Communications Strategy, Marketing, Public Relations, Strategy, Toronto
Change the way you think about public relations & marketing Public relations has a serious credibility issue. It’s expensive – an average agency retainer costs between 5 and 10 thousand dollars a month. It is hard to measure. At least, the way most agencies approach it it is impossible to measure. Most firms don’t evenContinue Reading
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Alternative Facts, Fake News & Inaccurate Reporting

By Lyndon Johnson On January 22, 2017 · Add Comment · In Communications Strategy, Storytelling, Strategy, Toronto
Alternative Facts, Fake News & Inaccurate Reporting After KellyAnne Conway‘s interview with NBC this morning the term “alternative facts” has been trending on Twitter. Throughout the US election we heard the term “Fake News” in almost every report.  It appears we’ll be using and discussing it for the next few years. Trump Press Secretary SeanContinue Reading
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Trump’s PR problems are more serious than I thought

By Lyndon Johnson On January 19, 2017 · Add Comment · In Communications Strategy, Public Relations, Publicity, Strategy, Toronto
Trump’s PR problems are more serious than I thought Just before election day I wrote about Donald Trump’s Public Relations problem.  I argued his most serious problem was the alienation of mainstream Republican voters, and a large number of it’s elected officials. We all know what happened. Damaging relationships with voters Fast forward to todayContinue Reading
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